The Edwardian Ball Recap Report DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
Overview of Campaign
Campus Circle worked on the marketing for the Edwardian Ball. This report recaps our efforts on multiple levels including:
Online Marketing through CampusCircle.com including banner advertising, dedicated emailing, sweepstakes hosting, newsletter advertising, and calendar listings.
Social Media - Campus Circle utilized its own social media channels to promote the Edwardian Ball. We disseminated original content for the event through our social media channels.
Campus Circle - Print advertising ran in our free alternative newspaper along with an article on the event.
Campaign stats from Campus Circle’s outreach • • • • • • • • • •
Banner Advertising - 214,000 impressions, 120 clicks (Value = 2,140.00) Dedicated Email - 28,354 sent, Clicks - 536 clicks. Opens - 3,669 ($1,200.00) Newsletter Banner Ad/Listing - 1x, 29K emails. 53 clicks ($300.00) Calendar Listings - 177 page views ($75.00) Online Editorial - Page views - 612. ($775.00) Sweepstakes - Page views - 923, Entries - 360 (3 days) - ($750.00) Social Media - CC channels: Facebook - 8,041; Twitter- 2,565. ($500.00) Print Ad - 1/2 page BW ($775.00) Print Editorial - 1/2 page article ($775.00) Print Stats - 30k circ., 90k readership, 800 retail/40 schools
• • • • • •
Total Impressions - 214,000 Total Emails Sent - 57,354 Total Page Views - 5,381 Total Clicks - 709 Total Print Circulation - 30,000 Total Value = $7,290.00
Banner Advertising ď Ź
Banner advertising for the Edwardian Ball appeared on our website. The banner ads ran throughout 95% of the site. Our monthly traffic currently averages 500,000 page views and 80,000 unique visitors. The banner ads had 214,000 impressions and 120 clicks. The value of the banner ads was $2,140.00.
Dedicated Email
Campus Circle sent out a dedicated email to promote the the Edwardian Ball.
The stats for the email were as follows: Emails sent: 28,354 Total Opens = 3,669 Total Clicks = 536 Value = $1,2,00.00
Newsletter Advertising
Banner advertising for the Edwardian Ball appeared in our February 17 email newsletter.
The Campus Circle weekly email newsletter reaches 29,000 members per week in the greater Los Angeles area. The banner ads had 360 combined clicks.
Total clicks - 53
The total value of the banner ad and listing was $300.00.
Newsletter/Banner Stats - Bitly Tracking of clicks
Calendar Listings ď Ź
Campus Circle listed The Edwardian Ball as a calendar event on our website. The listing generated 177 page views in one week.
Online Editorial Campus Circle created original content to promote The Edwardian Ball. The article was hosted on our website, campuscircle.com and disseminated through our social media channels. It was view 612 times in 9 days.
Sweepstakes Campus Circle hosted a sweepstakes for the Edwardian Ball. There were 360 entries in 2 days. • 74% of entries were between 21 and 44 years of age. • The value of the sweepstakes page is $750.00.
Campus Circle - Social Media [Facebook] Campus Circle utilized its own Social Media channels to promote The Edwardian Ball. We disseminated original content thru our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach. Facebook Likes: 8,041 Twitter followers: 2,565 Total Value = $500.00
Campus Circle - Social Media [Twitter]
Campus Circle - Print Ad
Print Ad Campaign - A 1/2 page B&W ad for The Edwardian Ball ran in the 2/16 issue of Campus Circle.
Campus Circle is an alternative newspaper distributed to 40 schools and over 800 retail outlets in the greater Los Angeles area. In its 22th year, Campus Circle covers film, music, theatre, events and L.A. culture.
The value of print ads is $775.00 Circulation: 30,000 Readership: 90,000
Campus Circle - Print Editorial
February 16 Issue