Hesher (Wrekin Hill Entertainment) Street, Online and Print Campaign DMAs: Nationwide Project Manager: Sean Bello sean.bello@campuscircle.net
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
Overview of Campaign •
Campus Circle worked on marketing the release of Hesher in multiple DMAs around the country. This report recaps our efforts on many levels including:
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Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Trailer/Online Editorial Postings, Sweepstakes Hosting
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Street Marketing - Flyering/Standee Retail set-ups New York, Los Angeles, Chicago, Boston, Dallas, Washington DC, San Diego, San Francisco, Seattle and Minneapolis
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Street Marketing - Standee Street Promotion NYC, L.A., Chicago, Boston, Dallas, Wash. DC, San Fran., Seattle, Berkeley & Santa Monica (2 day promo leading up to the release of the film.)
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Social Media - Campus Circle utilized its own Social Media channels to promote the release of Hesher. We disseminated original content we produced for the film through our Facebook and Twitter pages along with various other efforts of outreach.
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Campus Circle - We utilized our free weekly newspaper in L.A. as a marketing tool to promote the release of Hesher.
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College Newspaper Campaign - Campus Circle placed two college newspaper campaigns to promote the release of Hesher. The campaign consisted of doing a teaser ad the week before release and a release date ad the following week.
Banner Advertising •
Banner advertising for Hesher appeared on our website, campuscircle.com. The banner ads ran throughout 95% of the site. Our monthly traffic currently averages 500,000 page views and 80,000 unique visitors. The Brotherhood banner ads had a combined 638,763 impressions and 302 clicks. The value of the banner ads was $7,665.00
Newsletter Advertising •
Banner advertising for Hesher appeared in our weekly email newsletter for two weeks.
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The Campus Circle weekly email newsletter reaches 31,000 members per week in the greater Los Angeles area. The banner ads had 111 combined clicks.
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The total value of the banner ads over two weeks was $1,200.00.
Dedicated Email Campaign •
Campus Circle sent out a dedicated email to promote the release of Hesher.
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The stats for the email were as follows:
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Emails sent: 106,560 Opens: 7,454 (7.0%) Value = $4,264.00
Bit.ly Tracking Stats •
Campus Circle used bit.ly as a third party tracking service to track click throughs for the following online components:
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Banner Campaign Newsletter Campaign Dedicated Email
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To date, the total number of clicks for the 3 components is 1,225.
Hesher Film Trailer on website •
The trailer for Hesher appears on our website. To date, the trailer page has been viewed 507 times.
Hesher Sweepstakes •
The Hesher sweepstakes has 223 entries in 10 days on our website. The sweepstakes page has been viewed 544 times to date.
Campus Circle - Online Editorial •
The Hesher article that appeared in Campus Circle newspaper also appears on our website.
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Since 5/9, the article has been viewed 457 times.
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Campus Circle website traffic averages:
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500,000 page views/month
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80,000 unique visitors/month
Street Marketing - 10 Cities (Sample Pictures of campaign)
Street Marketing - flyering/standees 2
Street Marketing - flyering/standees 3
Street Marketing - flyering/standees 4
Street Marketing - flyering/standees 5
Street Marketing - Standee Promo (SF below) 10 Cities - Sample pictures from 5 markets
Street Marketing - Standee Promo (LA)
Street Marketing - Standee Promo (DC)
Street Marketing - Standee Promo (NY)
Street Marketing - Standee Promo (Sea)
Campus Circle - Social Media Campus Circle utilized its own Social Media channels to promote the release of Hesher. We disseminated original content we produced for the film through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach. Facebook Likes: 5,070 Twitter followers: 1,700 Image to the right: Hesher director Spencer Susser outside the Arclight. Total Value = $1,100.00
Campus Circle - Social Media 2
Campus Circle - Social Media 3
Campus Circle - Social Media 4
Campus Circle Outreach - Print •
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Campus Circle printed a page 4 color ad for Hesher in the 5/11 issue of our publication. A 1/4 page BW teaser ad appeared in the 5/4 issue. Joseph Gordon Levitt was featured on the cover of the 5/11 issue of Campus Circle. Campus Circle is distributed to 40 schools and 800 retail outlets in the Los Angeles DMA Circulation: 30,000 Readership: 90,000 The value of all the print components was $7,520.00.
Campus Circle - Print Editorial •
Print Campaign
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An interview with Joseph GordonLevitt appeared in the 5/11 issue of Campus Circle.
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Campus Circle is a weekly alternative newspaper distributed to 40 schools and over 800 retail outlets in the greater Los Angeles area. In its 21th year, Campus Circle covers film, music, events and L.A. culture.
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The value of the 1/2 page article is $825.00.
Hesher - Teaser Ad Campaign
Campus Circle - Release Date Ad
Campus Circle - Retail Distribution
Campus Circle - Retail Distribution
Campus Circle - Event Marketing Film Screening event @ The Arclight
Campus Circle - Event Marketing
Campus Circle - Event Marketing
National College Newspaper Campaign
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DMAs: 24 Number of Schools: 48 Total Enrollment: 965,405 Total Circulation: 326,700 Campus Circle placed two college newspaper campaigns to promote the release of Hesher. The campaign consisted of doing a teaser ad the week before release and a release date ad.