In Wonderland (LACMA) Report

In Wonderland @ LACMA Online, Social Media and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Overview of Campaign •

Campus Circle worked on marketing IN WONDERLAND: THE SURREALIST ADVENTURES OF WOMEN ARTISTS IN MEXICO AND THE UNITED STATES to college students and young adults in Los Angeles. This report recaps our efforts on multiple levels including:

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Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Online Editorial Postings, Sweepstakes Hosting and calendar listings.

Social Media - Campus Circle utilized its own social media channels and its affiliates to promote the IN WONDERLAND exhibition. We disseminated original content we produced for the exhibition through our Facebook and Twitter pages along with various other efforts of outreach.

Campus Circle - We utilized our free weekly newspaper in L.A. as a marketing tool to promote the IN WONDERLAND exhibit.

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Campaign stats from Campus Circle’s outreach Banner Advertising - 1,185,173 impressions, 628 clicks (Value = $11,851.73) Dedicated Email #1 - 28,000 sent, Page Views - 4,768, Total clicks - 845 clicks ($1,200.00) Dedicated Email #2 - 27,852 sent, Page Views - 3,371, Total clicks - 439 clicks ($1,200.00) Newsletter Banner Ads - 12 weeks, 28,000 emails per week, 487 clicks ($2,400.00) Social Media Posts - Campus Circle channels: Facebook - 6,090; Twitter- 2,550; ($1,500.00) Sweepstakes page #1 - 2,256 page views ($750.00) Sweepstakes page #2 - 1,400 page views ($750.00) Calendar Listings - 207 page views • Online Editorial - 3,008 page views Print Ads - 30k circ., 90k readership, 800 retail/40 schools, ($13,080.00) Print Editorial - 30k circ., 90k readership, 800 retail/40 schools, ($1,650.00) Total Banner Impressions - 1,185,173; Total Emails - 55,852; Total Page Views - 15,010; Total Clicks - 2,399; Total Print Circulation - 180,000 Total Value = $35,206.00

Banner Advertising •

Banner advertising for the film appeared on our website, campuscircle.com. The banner ads ran throughout 95% of the site. Our monthly traffic currently averages 520,000 page views and 140,000 unique visitors. The banner ads had a combined 1,185,173 impressions and 628. The value of the banner ads was $11,851.73.

Dedicated Email Campaign •

Campus Circle sent out a dedicated email to promote the IN WONDERLAND.

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The stats for the email were as follows: Emails sent: 28,506 Total Clicks: 845 Value = $1,200.00

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Dedicated Email Campaign •

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Campus Circle sent out a dedicated email to promote the release of DAMSELS IN DISTRESS. Since this was a female driven film, CAMPUS CIRCLE partnered with LACMA for an IN WONDERLAND ticket giveaway.

The stats for the email were as follows: Emails sent: 27,852 Total Clicks: 439 Value = $1,200.00

Newsletter Advertising •

Banner advertising for IN WONDERLAND appeared in our weekly email newsletter for 12 weeks.

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The Campus Circle weekly email newsletter reaches 28,000 members per week in the greater Los Angeles area. The banner ads had 487 combined clicks.

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The total value of the banner ads over 12 weeks was $3,600.00.

Newsletter Banner Stats

Calendar Listing •

Campus Circle listed IN WONDERLAND exhibit in our online calendar. The listing generated 207 page views.

Campus Circle - Online Editorial #1 •

Campus Circle created original content for our website and newspaper. The content was used as a marketing tool to promote the IN WONDERLAND exhibition.

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To date, the article has been viewed 3,008 times. It has been shared on facebook 101 times.

Campus Circle website traffic averages: 519,000 page views/month 140,000 unique visitors/month

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In Wonderland Sweepstakes •

The IN WONDERLAND EXHIBIT sweepstakes had 963 entries on our website. The sweepstakes page was viewed 2,256 times over a two month period.

Sweepstakes Stats - Age

Sweepstakes Stats - Gender

Sweepstakes Stats - Ethnicity

Sweepstakes Stats - Status

Damsels In Distress/In Wonderland Sweepstakes •

The film sweepstakes has 519 entries on our website. The sweepstakes page was viewed 1,400 times to date.

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40% of entrants were 18 to 34 54% Female 41% Caucasian 17% Hispanic 36% College 37% Working Professional

Campus Circle - Social Media Campus Circle utilized its own and affiliate Social Media channels to promote the Tim Burton exhibition. We disseminated original content through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.

Facebook Likes: 5,900 Mt. High facebook Likes - 35,000 Twitter followers: 2,290 Total Value = $1,500.00

Campus Circle - Social Media 2

Campus Circle - Print Editorial •

Print Campaign

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Campus Circle ran an article on the exhibit in our publication.

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Campus Circle is a FREE alternative newspaper distributed to 40 schools and over 500 retail outlets in the greater Los Angeles area. In its 22th year, Campus Circle covers film, music, events and L.A. culture.

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The value of the 1/2 page article is $825.00.

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Circulation: 30,000 Readership: 90,000

Print ads in Campus Circle Six full page 4 Color ads ran in our publication (Value = $2,180.00/ad. Total Value = $13,080.00)