Marley Report

Marley (Magnolia Pictures) Retail, Print, Online and Social Media Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Overview of Campaign •

Campus Circle worked on the marketing for Marley in the Los Angeles DMA. We also placed print ads in other markets in the Western Region of the U.S. Our efforts included:

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Retail Promotion - Amoeba Music, Los Angeles Campus Circle set-up in store retail displays with Amoeba Music, one of the top 5 independent record stores in the country. This popular store is located next to the Arclight Cinemas. The partnership also included newsletter advertising, sweepstakes gift certificate giveaways and Amoeba coupon dissemination to promote the release of the film.

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Campus Circle - We ran print ads for Marley in Campus Circle newspaper, a free alternative newspaper in the Los Angeles DMA. We also utilized our online properties including Online Marketing outreach through CampusCircle.com Banner Ads, Newsletter Advertising, Trailer/Online Editorial Postings, Sweepstakes Hosting Social Media - Campus Circle utilized its own Social Media channels to promote the release of Marley.

We disseminated original content, sweepstakes information and other nuggets of info for the movie through our Facebook and Twitter pages.

Print Advertising Campaign - In targeted Medical Marijuana publications in Los Angeles, San Francisco, San Diego, Seattle and Denver.

Campaign stats from Campus Circle’s outreach (1) (2) (3) (4) (4) (5) (6) (7) (8) (9)

Retail Partnership - Amoeba Music ($3,000.00) Includes Poster displays, newsletter, coupon, sweepstakes.

Print Ads (2X) - 30k circ., 90k readership, 500 retail/40 schools, ($5,135.00) Banner Advertising (Roadblock) - 424,000 impressions, 432 clicks (Value = $8,690.00) Newsletter Banner Ad - 2 wk, 28,000 emails per week, 112 clicks ($900.00) Dedicated Email - 28,000 sent (2X), Opens - 6,963.

Total clicks - 873 ($1,302.00) Sweepstakes page - 1,464 page views ($750.00) Online Editorial - 211 page views to date Film Trailer on website- 174 page views ($100) Social Media - Campus Circle channels: Facebook 6,091; Twitter- 2,574 ($1,000.00) Print Buy - Medical Marijuana Publications, Circulation 320,000 ($3,765.00)

Total Impressions - 424,000; Total Emails - 166,000; Total Page Views - 8,812; Total Clicks - 1,417; Total Print Circulation - 380,000 Total Value = $24,642.00

Amoeba Music Retail Partnership (L.A.) Campus Circle set up a partnership between Amoeba Music and Magnolia Pictures to promote Marley. Posters for the film were displayed in various locations of the iconic store.

Amoeba Music Retail Partnership (L.A.)

Amoeba Music Retail Partnership (L.A.)

Amoeba Music Retail Partnership (L.A.)

Amoeba Music Retail Partnership (L.A.)

Amoeba Music Retail Partnership (L.A.)

Amoeba Music Retail Partnership (L.A.)

Amoeba Music Email Newsletter •

Our partnership with Amoeba included a banner ad for Marley in their weekly email newsletter. The newsletter reaches 110,000 Amoeba members in Los Angeles.

Dedicated Email Campaign •

Campus Circle sent out two dedicated emails to promote Marley. The first email promoted an Amoeba/Marley sweepstakes for gift certificates to Amoeba Music. It also included Los Angeles theater location information as well ticket purchasing links.

The email also linked backed to the Marley Facebook page. There have been 633 clicks to date.

Amoeba/Marley Dedicated Email •

The second dedicated email promoted an Amoeba discount offer. The downloadable coupon also included a Marley ad topper promoting the release of the film.

To date, 240 coupons have been downloaded.

Campus Circle/Marley Coupon Page The Amoeba/Marley coupon also appeared in the special offer section of our website.

Print ad in Campus Circle #1 Campus Circle ran two ads in our publication over the course of a month. Campus Circle is distributed to over 500 locations and schools in the greater Los Angeles area.

Print ad in Campus Circle #2

Banner Advertising •

Banner advertising for the film appeared on our website, campuscircle.com. The banner ads ran throughout 95% of the site. Our monthly traffic currently averages 594,000 page views and 135,000 unique visitors. The banner ads had a max of 434,389 impressions and 432 clicks in 21 days. The value of the banner ads was $8,690.00.

Campus Circle Email Newsletter •

Banner advertising for the film appeared in our weekly email newsletter for two weeks.

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The Campus Circle weekly email newsletter reaches 28,000 members per week in the greater Los Angeles area.

The banner ads had 112 combined clicks.

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The total value of the banner ads over two weeks was $900.00.

Campus Circle Email Newsletter Banner Stats •

We tracked some of our online outreach including our newsletters through Bit.ly. The newsletter banner ads have 112 clicks to date.

Campus Circle - Online Editorial •

A review of Marley was placed on our website on 4/19. It has been viewed 211 times to date.

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Campus Circle website traffic averages: 594,000 page views/month 135,000 unique visitors/month

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Social Media - Facebook/Twitter Posts Campus Circle posted a variety of facebook posts and tweets to promote Marley.

Film Trailer on campuscircle.com •

The trailer for Marley appears on our website.

To date, the trailer page has been viewed 174 times.

Amoeba Music/Marley Sweepstakes •

The film sweepstakes has 906 entries in 20 days on our website. The sweepstakes page has been viewed 1,464 times to date.

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A demographic report on the sweepstakes entrants follows this page.

Amoeba Music/Marley Sweepstakes - Stats

Amoeba Music/Marley Sweepstakes - Stats

Amoeba Music/Marley Sweepstakes - Stats

Amoeba Music/Marley Sweepstakes - Stats

Medicinal Marijuana Publications Marley Ad Placements #1 Campus Circle placed print ads for Marley in a variety of medical marijuana publications (Total Circulation: 320,000) in the Western Region of the U.S. Culture Magazine DMA: Seattle Circulation: 25,000

Medicinal Marijuana Publications Marley Ad Placements #2 Culture Magazine DMA: San Francisco Circulation: 30,000

Medicinal Marijuana Publications Marley Ad Placements #3 Culture Magazine DMA: Denver Circulation: 40,000

Medicinal Marijuana Publications Marley Ad Placements #4 Culture Magazine DMA: Los Angeles Circulation: 30,000

Medicinal Marijuana Publications Marley Ad Placements #5 Kush Magazine DMA: Denver Circulation: 45,000

Medicinal Marijuana Publications Marley Ad Placements #6 Kush Magazine DMA: San Francisco Circulation: 45,000

Medicinal Marijuana Publications Marley Ad Placements #7 Kush Magazine DMA: Los Angeles Circulation: 45,000

Medicinal Marijuana Publications Marley Ad Placements #8 420 Times DMA: Los Angeles Circulation: 50,000