Polisse (Sundance Selects) Street, Online, Social Media and Print Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
Overview of Campaign •
Campus Circle worked on marketing the release of the French film, Polisse in Los Angeles. This report recaps our efforts on multiple levels including:
•
Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Trailer/Online Editorial Postings, Sweepstakes Hosting
•
Street Marketing - Flyering (French retail/regular retail in L.A. near the Landmark Theatre).
•
Social Media - Campus Circle utilized its own Social Media channels to promote the release of Polisse. We disseminated original content we produced for the movie through our Facebook and Twitter pages along with various other efforts of outreach.
•
Campus Circle - We utilized our free weekly newspaper in L.A. as a marketing tool to promote the release of Polisse.
Campaign stats from Campus Circle’s outreach Banner Advertising - 213K impressions, 67 clicks Dedicated Email - 27,648 sent, Total Opens - 3,061, Total clicks - 529 Newsletter Banner Ad - 2 wk, 28,000 emails per week, 48 clicks Social Media - Campus Circle channels: Facebook - 56,104; Twitter- 2,600 Sweepstakes page - 864 page views Movie Trailer on website - 70 page views Online Editorial - 603 page views Print Ad - 30k circ., 90k readership, 800 retail/40 schools Print Editorial - 30k circ., 90k readership, 500 retail/40 schools Street Marketing - Flyering in Los Angeles
Total Page Views - 4,598 Total Clicks - 644
Street Marketing #1 French related retail & Areas near The Landmark
Street Marketing #2 French related retail & Areas near The Landmark
Street Marketing #3 French related retail & Areas near The Landmark
Street Marketing #4 French related retail & Areas near The Landmark
Street Marketing #5 French related retail & Areas near The Landmark
Laurent Bonjour’s Cheese Truck Promotion •
Polisse flyers were given to Laurent’s customers with cheese purchases at various farmer’s markets in Los Angeles he visits.
Campus Circle - Online Editorial •
The Polisse article that appeared in Campus Circle newspaper also appears on our website.
•
To date, the article has been viewed 603 times. Campus Circle website traffic averages: 519,000 page views/month 140,000 unique visitors/month
• • •
Banner Advertising •
Banner advertising for the film appeared on our website, campuscircle.com. The banner ads ran throughout 95% of the site. Our monthly traffic currently averages 519,000 page views and 140,000 unique visitors. The banner ads had a combined 213,000 impressions and 67 clicks in 8 days. The value of the banner ads was $2,130.00.
Newsletter Advertising •
Banner advertising for the film appeared in our weekly email newsletter for two weeks.
•
The Campus Circle weekly email newsletter reaches 28,000 members per week in the greater Los Angeles area. The banner ads had 48 combined clicks.
•
The total value of the banner ads over two weeks was $600.00.
Bit.ly Tracking Stats •
Campus Circle used bit.ly as a third party tracking service to track click throughs for the following online components:
• • •
Banner Campaign Newsletter Campaign Dedicated Email
•
To date, the total number of clicks for the 3 components is 1,225.
Dedicated Email Campaign •
Campus Circle sent out a dedicated email to promote the release of the film.
•
The stats for the email were as follows: Emails sent: 27,648 Total Clicks: 529 Total Opens: 3,061 Value = $1,200.00
• • • •
Polisse Calendar Listing •
The Polisse calendar listing had 113 page views to date.
Film Trailer on website •
The trailer for Polisse appears on our website. To date, the trailer page has been viewed 70 times.
Polisse Sweepstakes •
The film sweepstakes has 483 entries in 7 days on our website. The sweepstakes page has been viewed 864 times to date.
Polisse Sweepstakes Stats - Age
Polisse Sweepstakes Stats - Gender
Polisse Sweepstakes Stats - Ethnicity
Polisse Sweepstakes Stats - Status
Campus Circle - Social Media Campus Circle utilized its own Social Media channels to promote the release of Polisse. We disseminated original content we produced for the film through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach. Facebook Likes: 6,104 Twitter followers: 2,600 Total Value = $1,100.00
Campus Circle - Social Media 2
Print ad in Campus Circle
Campus Circle - Print Editorial •
Print Campaign
•
A review of the film appeared in the 5/10 issue of Campus Circle.
•
Campus Circle is a weekly alternative newspaper distributed to 40 schools and over 500 retail outlets in the greater Los Angeles area. In its 21th year, Campus Circle covers film, music, events and L.A. culture.
•
The value of the 1/2 page article is $825.00.
• •
Circulation: 30,000 Readership: 90,000