Cypress Hill Smokeout

Cypress Hill Smokeout Festival Recap Report DMA: Los Angeles Project Manager: Joy Calisoff joy.calisoff@campuscircle.net

5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Overview of Campaign 

Campus Circle worked on a student marketing campaign for the 2012 Cypress Hill SMOKEOUT. This report recaps our efforts on multiple levels including:

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Online Marketing through CampusCircle.com including banner Ads, newsletter advertising, dedicated emailing, sweepstakes hosting, online editorial and calendar listings.

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Social Media - Campus Circle utilized its own social media channels to promote the SMOKEOUT. We disseminated original content for the show through our social media channels.

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Campus Circle - Print advertising for the SMOKEOUT ran in our free alternative newspaper.

Campaign stats from Campus Circle’s outreach • Banner Advertising – 629,000 impressions, 251 clicks (Value = $6,330.00) • Dedicated Email (1) – 28,247 sent, Total clicks 560 clicks. Page views – 3,382 ($1,200.00) • Newsletter Banner Ad - 3 wks, 28K+ emails per week, Pg views above the fold – 8,800; Clicks 200 ($900.00) • Calendar Posting – 217 page views (Value = $75) • Sweepstakes hosting – 1,012 page views, 479 entrants. (Value = $750.00) – 7 day duration • Online Editorial – 560 Pg Views (Value = $500) • Trailer Pg - 112 page views (Value = $100.00) • Social Media - Campus Circle channels: Facebook 8,084; Twitter- 2,400. ($500.00) • Print Ad - One 1/3 page 4C ads ($1,630.00) • Print Stats - 30k circ., 90k readership, 800 retail/40 schools.

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Total Total Total Total Total Total Total

Impressions – 629,000 Dedicated Emails – 28,247 Newsletter Emails – 84,741 Page Views – 14,083 Clicks – 1,011 Print Circulation - 30K/issue [120K total] Value = $11,985.00

Banner Advertising #1 ď Źâ€ˆ

Banner advertising for the SMOKOUT appeared on our website. The banner ads ran throughout 95% of the site above and below the fold. Our monthly traffic currently averages 500K page views and 80,000 unique visitors. The banner ads had a combined 629k impress and 251 clicks. The value of the banner ads was $6,300.00.

Banner Advertising #2 

SMOKEOUT banner example below the fold.

Newsletter Advertising #1 

Banner advertising for the SMOKEOUT appeared in our weekly email newsletter for 3 weeks.

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The Campus Circle weekly email newsletter reaches 29,000 members per week in the greater Los Angeles area. The banner ads had 200 combined clicks.

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Total page views for all 3 newsletter: 8,800

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The total value of the banner ads over 3 weeks was $900.00

Newsletter Advertising #2

Newsletter Advertising #3

Calendar Posting

The calendar listing has been viewed 217 times to date.

Dedicated Email Campaign #1 

Campus Circle sent out a dedicated email to promote the SMOKEOUT.

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The stats for the email were as follows: Emails sent: 28,247 Total Opens = 3,382 Total Clicks = 560 Value = $1,200.00

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Campus Circle - Smokeout Sweepstakes 

Campus Circle hosted a SMOKEOUT sweepstakes on our website. The sweepstakes included information about the event.

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The sweepstakes page generated the following results

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1,012 Page views 479 entries in 7 days.

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The value of the sweepstakes page is $750.00

Campus Circle - Sweepstakes Entrant Demos 

Campus Circle is able to capture information about sweepstakes entrants in real time. The SMOKEOUT sweepstakes entrants had the following demographics:

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66% of entrants were between 18-34 years of age.

39% of entrants were students.

41% of entrants were Hispanic.

51% of entrants were female.

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Campus Circle - Sweepstakes Entrant Demos

Campus Circle - Sweepstakes Entrant Demos

Campus Circle - Sweepstakes Entrant Demos

Campus Circle – Online Editorial 

Campus Circle is an alternative newspaper distributed to 40 schools and over 800 retail outlets in the greater Los Angeles area. In its 21thCircle covers film, music, theatre, events and L.A. culture.

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The value of the article is $500.00.

Circulation: 30,000 Readership: 90,000

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Campus Circle - Smokeout Trailer Page 

Campus Circle hosted a trailer for the SMOKEOUT on the video page of our website. In one week, the trailer has been viewed 112 times.

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The value of the trailer page is $100.00

Campus Circle - Social Media

Campus Circle utilized its own Social Media channels to promote the SMOKEOUT. We disseminated original content through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps examples of our approach.

Facebook Likes: 8,041 Twitter followers: 2,400 Total Value = $500.00

Campus Circle - Social Media 2

Campus Circle - Print Ad #1 

Print Ad Campaign - A 1/3 page 4C ad for SMOKEOUT ran in 1 issue of Campus Circle.

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Campus Circle is an alternative newspaper distributed to 40 schools and over 800 retail outlets in the greater Los Angeles area. In its 22th year, Campus Circle covers film, music, theatre, events and L.A. culture.

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The value of the 1/3 page print ads is $1,630.00.

Circulation: 30,000 Readership: 90,000

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