The Raid: Redemption Recap Report DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
Overview of Campaign
Campus Circle worked on the marketing for the release of The Raid: Redemption. This report recaps our efforts on multiple levels including:
Online Marketing through CampusCircle.com including banner advertising, dedicated emailing, sweepstakes hosting and newsletter advertising.
Street Marketing - Campus Circle postered and flyered designated areas of Los Angeles, New York City and Austin, Texas for the 2012 South by Southwest film/music festival.
Campus Circle - Print advertising ran in our free alternative newspaper for the film.
Banner Advertising ď Ź
Banner advertising for the The Raid appeared on our website. The banner ads ran throughout 95% of the site. Our monthly traffic currently averages 650,000 page views and 87,000 unique visitors. The banner ads had 423,547 impressions and 203 clicks. The value of the banner ads was $4,235.00.
Dedicated Email
Campus Circle sent out a dedicated email to promote The Raid: Redemption.
The stats for the email were as follows: Emails sent: 28,030 Total Opens = 3,739 Total Clicks = 605 Value = $1,2,00.00
Newsletter Advertising
Banner advertising for the The Raid: Redemption appeared in our email newsletter for two weeks.
The Campus Circle weekly email newsletter reaches 28,000+ members per week in the greater Los Angeles area.
Total clicks - 91
The total value of the banner ad and listing was $600.00.
Newsletter/Banner Stats - Bitly Tracking of clicks
Sweepstakes Campus Circle hosted a sweepstakes for The Raid. There have been 715 entries in 7 days. • 50% of entries were between 18 and 39 years of age. • The value of the sweepstakes page is $750.00.
Sweepstakes
Sweepstakes
Sweepstakes
Campus Circle - Print Ad
Print Ad Campaign - A full page B&W ad for The Raid: Redemption ran in 2 issues of CC.
Campus Circle is an alternative newspaper distributed to 40 schools and over 500 retail outlets in the greater Los Angeles area. In its 22th year, Campus Circle covers film, music, theatre, events and L.A. culture.
The value of print ads is $3,425.50 Circulation: 30,000 Readership: 90,000
Postering - SXSW 1
Postering - SXSW 2
Postering - SXSW 3
Postering - SXSW 4
Postering - SXSW 5
Postering - NYC 1 (Chinatown)
Postering - NYC 2 (Midtown/Koreatown)
Postering - NYC 3 (Nolita)
Postering - NYC 4 (West Village)
Postering - NYC 5 (Williamsburg)
Postering - Los Angeles 1
Postering - Los Angeles 2
Postering - Los Angeles 3
Postering - Los Angeles 4
Postering - Los Angeles 5