The Little Bar

Little Bar Project Online, Print Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Overview of Campaign •

Campus Circle did an awareness campaign to promote the Little Bar as a destination to watch major sporting events including the NBA Finals. Our efforts included :

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Designing artwork for the campaign Print Advertising Online Marketing Social Media

Little Bar Artwork Designed by Campus Circle.

Campus Circle Outreach - Print •

Campus Circle printed five 1/4 page four color ads in our publication for the month of June.

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Campus Circle is distributed to 40 schools and 800 retail outlets in the Los Angeles DMA

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78% of the readership of the publication is 21 & over. 97% of our online members are over 21 years of age.

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The value of all the print ads was $5,500.00.

Campus Circle - Dedicated Email •

Campus Circle sent out a dedicated HTML email to promote watching the NBA Finals at the Little Bar.

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The stats for the email were as follows:

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Emails sent: 28,943 Opens: 3,085 (11%) Clicks: 293 (1%)

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Value = $1,307.00

Campus Circle - Little Bar Trailer •

A video segment for the Little Bar appears on our website giving our members and visitors to see what the scene is like at the Mid-Wilshire Bar.

Campus Circle - Banner Advertising •

Banner advertising for the Little Bar appeared on our website, campuscircle.com.

The banner ads ran throughout 95% of the site. Our monthly traffic averages 515,000 page views and 71,000 unique visitors. The Little Bar banners had a combined 566,000 impressions and 849 clicks. The value of the banner ads was $6,672.00.

Campus Circle - Newsletter Ads •

Banner advertising for the Little Bar appeared in our weekly email newsletter for five weeks. The Campus Circle weekly email newsletter reaches 29,000 members per week in the greater Los Angeles area.

The total value of the banner ads over five weeks was $1,800.00.

Campus Circle - Online Editorial •

Little Bar has been referenced in articles of Campus Circle newspaper that also appear on our website.

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Campus Circle website traffic averages:

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515,000 page views/month

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71,000 unique visitors/month

Campus Circle - Calendar Listing •

Listings for the Little Bar appear on our website in our calendar section.

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To date, the calendar listings have been viewed over 600 times.

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Campus Circle website traffic averages:

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515,000 page views/month

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71,000 unique visitors/month

Campus Circle - Social Media •

Campus Circle posted Little Bar blurbs on our Social Media pages to promote NBA finals events at the bar.

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The value of the Social Media outreach was $250.00.