UC Riverside Summer Classes/Study Abroad Campaign Online, Street and Print Campaign DMA: Los Angeles Manager: Sean Bello sean.bello@campuscircle.net
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
Overview of Campaign • • • • •
Campus Circle helped promote the UC Riverside Study Abroad program and its summer school classes. To promote these programs, Campus Circle utilized its online, street and print properties. UC Riverside supplied us with print ads, banner ads and flyers for this campaign. The total cost of the campaign was $7,500.00 The total value added was $15,000.00.
Print ads for the campaign
Summer Session ad in Campus Circle • Campus Circle is a free weekly alternative newspaper that is distributed to over 800 locations and 40 schools in Los Angeles. • In its 20th year, Campus Circle covers the latest in film, music and L.A. culture. • Circulation: 30,000 • Readership: 90,000
Study Abroad ad in Campus Circle • Campus Circle is a free weekly alternative newspaper that is distributed to over 800 locations and 40 schools in Los Angeles. • In its 20th year, Campus Circle covers the latest in film, music and L.A. culture. • Circulation: 30,000 • Readership: 90,000
Website Banner Ads
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Banner ads for the UCR Summer Sessions appeared on our website. Summer Session Banner Stats - 500,000 impressions/600 clicks The value of the banner ads were $6,000.00
Website Banner Ads
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Banner ads for the UCR Study Abroad appeared on our website. Study Abroad Banner Stats - 400,000 impressions/450 clicks The value of the banner ads were $4,800.00
Newsletter Banner Ads •
Banner ads for the UC Riverside Summer Session program appeared in our weekly email newsletter during the course of the campaign.
Newsletter Banner Ads •
Banner ads for the UC Riverside Study Abroad program appeared in our weekly email newsletter during the course of the campaign.
Dedicated Email •
Campus Circle sent out a dedicated HTML email to promote:
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The Summer Session Program UC Riverside
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The stats for the email were as follows:
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Emails sent: 28,653 Opens: 3,760 (13%) Clicks: 310 (1%)
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Value = $1,296.00
Dedicated Email •
Campus Circle sent out a dedicated HTML email to promote:
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The Summer Session Program UC Riverside
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The stats for the email were as follows:
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Emails sent: 28,290 Opens: 3,869 (14%) Clicks: 362 (1%)
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Value = $1,281.00
Online Editorial
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An article on both UC Riverside programs appeared on our website. Since 3/19, the article has been viewed 460 times.
Social Media Outreach •
Campus Circle posted The UC Riverside article on our Social Media page to promote the release of the film.
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In addition, we posted the article on various study abroad related websites.
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Value = $250.00
Social Media Outreach •
An additional example of the UC Riverside article being posted on our Facebook page.
Newspaper Interview •
Print Campaign
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The article on the UC Riverside educational programs that appears on our website was reprinted in our newspaper.
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The newspaper layout is setup in a way that mirrors our website layout to an extent.
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The value of this half page article is $823.75.
Print Ads for UC Riverside •
Print ad for the UC Riverside Summer Session program appeared in 9 issues of Campus Circle. The value of all the ads was $5,475.00.
Print Ads for UC Riverside •
Print ad for the UC Riverside Study Abroad program appeared in 4 issues of Campus Circle. The value of all the ads was $2,100.00.
Street Marketing Campus Circle hand to hand distributed UC Riverside flyers at our events in Los Angeles. The following pictures are from The Runaways film premiere in March.
Street Marketing
Street Marketing
Street Marketing