Department of Sanitation – 311 Bulk Item Pickup Campaign Online Marketing, Social Media, Event Marketing & Print Ad Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the event. • Social Media Campus Circle utilized its own Social Media channels to promote the event. We disseminated content through our Facebook and Twitter pages along with partner social media communities. • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the event through print advertising. • Event Marketing The Campus Circle street marketing team promoted the client by handing out materials at events in Los Angeles.
Dept. of Sanitation Campaign Recap Banner Ad – 864K imp., 415 clicks Dedicated Email– 25,063 sent (2X), Opens – 4,465, Clicks – 654 Newsletter Banner Ad – 25K emails, 3,086 page views, 98 clicks. 300 Total clicks for all newsletters Sweepstakes – page views – 1,602, 573 entries Social Media - CC related channels: Facebook – 6,437 Twitter- 3,000 Online Content – 717 page views • Online Calendar - 545 page views Print Ad (6X) - 30k circ./issue, 90k readership, 500 retail/40 schools
Total Page Views – 10,415, Clicks – 1,369
Print ad Ex. in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Print ad Ex. in Campus Circle #2 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Print ad Ex. in Campus Circle #3 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 864,000. Clicks – 415.
Dedicated Email Delivered – 25,063 (2X) Total Opened – 4,465 Total Clicks – 654
Campus Circle Newsletter Example Emails – 25,086 Opens – 3,086 Sanitation clicks – 98 Total Sanitation Newsletter clicks over the course of entire campaign (12 weeks) - 300
Online Calendar Post #1 Page Views – 109 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Online Calendar Post #2 Page Views – 115 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Online Calendar Post #3 Page Views – 140 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Online Calendar Post #4 Page Views – 82 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Online Calendar Post #5 Page Views – 99 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Online Content Page Views – 741 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Social Media Post Examples 1 Facebook – 6,437 likes Twitter – 3,000 followers
Social Media Post Examples 2 Facebook – 6,437 likes Twitter – 3,000 followers
Sweepstakes Page Views – 1,602 Entries – 573 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes - Age
Sweepstakes - Ethnicity
Sweepstakes - Gender
Sweepstakes - Status
On Campus Events USC Springfest #1 – April 2013
On Campus Events USC Springfest #2 – April 2013
On Campus Events USC Springfest #3 – April 2013
On Campus Events USC Springfest #4 – April 2013
On Campus Events LAT Festival of Books at USC #1 – April 2013
On Campus Events LAT Festival of Books at USC #2 – April 2013
On Campus Events LAT Festival of Books at USC #3 – April 2013
On Campus Events UCLA Jazz/Reggae Festival #1 – May 2013
On Campus Events UCLA Jazz/Reggae Festival #2 – May 2013
On Campus Events UCLA Jazz/Reggae Festival #3 – May 2013
On Campus Events UCLA Jazz/Reggae Festival #4 – May 2013
On Campus Events UCLA Jazz/Reggae Festival #5 – May 2013