Don Jon (Relativity) Retail, Street, Online, Social Media and Print Marketing Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the film. • Retail Partnership We set up a retail partnership with Numero Uno Pizza chain in L.A. that included poster displays in the store and pizza box toppers. We also partnered with Barry’s Bootcamp for a Don Jon day at the gym. Guests were given Don Jon screening passes after their workout, • Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content, sweepstakes and screening information through our Facebook and Twitter pages along with partner social media communities. • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.
Don Jon Campaign Recap Banner Advertising - 430K impressions, 2,362 clicks Sweepstakes – Page Views – 1,545, Entries – 633 Screening Page - 2,964 page views Dedicated Email – 24.3K+ sent, Total Opens – 2,560 to date, Clicks – 334 Newsletter Banner Ad – 24.3K+ emails, page views - 1,888, 100 clicks Social Media - CC related channels: Facebook – 6,463; Twitter- 3,002 Film Trailer - 95 page views • Online Content - 146 page views Print Ad (2X) – Full page 4C ads • Calendar - 163 page views
Total Page Views – 9,361 Total Clicks – 2,796
Numero Uno Pizza #1 Select pictures from our retail campaign
Numero Uno Pizza #2 Select pictures from our retail campaign
Numero Uno Pizza #3 Select pictures from our retail campaign
Numero Uno Pizza #4 Select pictures from our retail campaign
Numero Uno Pizza #5 Select pictures from our retail campaign
Numero Uno Pizza #6 Select pictures from our retail campaign
Numero Uno Pizza #7 Select pictures from our retail campaign
Barry’s Bootcamp Promotion Campus Circle partnered with Barry’s Bootcamp to promote the release of Don Jon. Bootcamp members who attended select classes on Wednesday, September 25 received screening passes to see the film.
Cover of Campus Circle #1
Campus Circle Distribution Select images of retail drops
Cover Strip Ad on Campus Circle Select images of street distribution #1
Cover Strip Ad on Campus Circle Select images of street distribution #2
Print ad in Campus Circle #1
Print ad in Campus Circle #2
Editorial in Campus Circle #3
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 430K. Clicks – 2,362.
Dedicated Email Delivered – 24,335 Opened – 2,560 Clicks – 334
Campus Circle Newsletter Emails – 24,296 Opens – 1,888 Total Don Jon Clicks – 100
Newsletter Click Thru Map Don Jon banner ads and calendar links were clicked on 100 times to date out of over 650 clicks. This was the greatest number of clicks ever for one film in our email newsletter.
Calendar Page Page Views – 163 Posted 9/26/13 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Online Content Page Views to date – 146 Posted on 9/24 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Movie Trailer Page Page Views – 95 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Social Media 1 Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach. Campus Circle Facebook Likes: 6,463 Twitter followers: 3,022
Social Media 2
Social Media 3 Post examples
Social Media 4 Post examples
Screening Page Page Views – 2,964
Sweepstakes Entries – 633 Page Views – 1,545
Sweepstakes Demo. – Age
Sweepstakes Demo. – Ethnicity
Sweepstakes Demo. – Gender
Sweepstakes Demo. – Status