Dope

Dope (Open Road) Online Marketing/Social Media/Retail Partnership/Print Advertising DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

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This report recaps our marketing efforts for DOPE. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Emailing – To CC members in LA and a national email Social Media Outreach – Content posts on FB (10.3K+ likes)/Twitter (28K+) Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release Sweepstakes – Pages hosted on campuscircle.com Print Ad Campaign – In Campus Circle Retail Promotion – With AMOEBA MUSIC. The most popular independent music store in the country.

The campaign has 903 clicks (includes 443 bitly clicks), 5,511 content related page views and 300 social media interactions to date. The total reach for the Facebook campaign was 40,000.

Cover of Campus Circle

Film Print Ad Example

Retail Promotion – Amoeba Music #1

Retail Promotion – Amoeba Music #2

Amoeba Print Ad

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Amoeba Digital Coupon

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Hosted on campuscircle.com

Website Traffic 733,000/month Unique Visitors – 466,000/month

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Original Content Page Views – 655 Social Media Interactions - 152 Website Traffic 733,000/month Unique Visitors – 466,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 481K+ to date. Clicks – 248

Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Dedicated Email Delivered – 21K+ Opened – 1,653 Clicks - 184

Campus Circle Newsletter Emails – 21,458 Opens – 1,600 Weekly Newsletter Campaign Clicks– 28

Calendar Listing Page Views – 44 Website Traffic 733,000/month Unique Visitors – 466,000/month

Film Trailer Page Views – 94 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Social Media #1

Social Media #2

Social Media #2

Screening Page Page Views– 642 SM Interactions - 22 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Sweepstakes Page Views– 823 Entries – 447 to date Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status