Dorfman In Love

Dorfman In Love (Brainstorm Media) Online, Social Media and Print Markting Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the film.

• Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content, sweepstakes and screening information through our Facebook and Twitter pages along with partner social media communities.

• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.

Dorfman Campaign Recap Banner Ad - 313K impr., 288 clicks • Calendar Post – 114 Page Views Dedicated Email – 25.7K+ sent, Total Opens – 2,466 to date, Clicks – 276 Newsletter Banner Ad – 1 wk, 25.7K+ emails, page views - 2,340, 29 clicks Social Media - CC related channels: Facebook – 6,293; Twitter- 2,987 Film Trailer - 171 page views • Online Content - 309 page views Print Ad (1X) - 30k circ./issue, 90k readership, 500 retail/40 schools

Total Page Views – 5,400 Total Clicks – 593

Print ad in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 313K. Clicks – 288.

Online Content Page Views – 309 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Dedicated Email Delivered – 25,716 Opened – 2,466 Clicks – 276

Campus Circle Newsletter Emails – 25,698 Opens – 2,340 Total Admission Clicks – 29

Online Calendar Post Page Views – 114 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Movie Trailer Page Page Views – 171 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.

Campus Circle Facebook Likes: 6,283 Twitter followers: 2,897