Finding Vivian Maier Retail, Street, Online Marketing, Social Media and Print Ad Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing, Sweepstakes hosting were all utilized to promote the film. • Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook, Instagram and Twitter pages. • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising. • Retail Partnerships– Set up a retail promotion with Samy’s Camera and MK Gallery.
Finding Vivian Maier @Cinefamily Screening following by a Q&A with John Maloof, Charlie Siskel and Jeff Garlin March 22, 2014. CCM covered the event.
MK Gallery Partnership – L.A. #1 Set up a partnership with this distinguished gallery that has hosted 3 Vivian Maier exhibitions
MK Gallery Partnership – L.A. #2 The gallery sent out a dedicated email to promote the film to MK Gallery members.
Calendar Gallery Page Views – 125 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Samy’s Camera – L.A. #1 We set up a retail partnership with Samy’s Camera, the most prestigious camera store in LA. Our promotion included poster displays & gift certificate giveaways.
Samy’s Camera – L.A. #2
Samy’s Camera – L.A. #3
Samy’s Camera – L.A. #4
Samy’s Camera – L.A. #5
Print advertising in CC 3/12 Issue
Print advertising in CC 3/28 Issue
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Imp. – 643K. Clicks – 733. Bitly Clicks - 501
Online Content Page Views – 606 Bitly Clicks thru Social Media - 73 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Dedicated Email Delivered – 23,407 Opened – 2,614 Clicks – 483
Campus Circle Newsletter Emails – 23,395 Opens – 2,093 2 Week Newsletter Campaign Total FVM Clicks – 67
Calendar Film Page Views – 104 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Trailer Page Views – 137 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes Page Views – 1,510 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweeps Stats - Age
Sweeps Stats - Gender
Sweeps Stats - Ethnicity
Sweeps Stats - Status
Street Marketing – L.A. #1
Street Marketing – L.A. #2
Street Marketing – L.A. #3
Street Marketing – L.A. #4
Street Marketing – L.A. #5
Street Marketing – L.A. #6
Street Marketing – L.A. #7
Street Marketing – L.A. #8
Street Marketing – L.A. #9
Street Marketing – L.A. #10
Street Marketing – L.A. #11
Street Marketing – L.A. #12
Street Marketing – L.A. #13
Street Marketing – L.A. #14