Garlo’s Aussie Pie Shop Online Marketing/Print/Social Media/Email DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign 1. 2. 3. 4. 5. 6. 6.
This report recaps our marketing efforts for promoting the opening of GARLO’S AUSSIE PIE SHOP. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com Dedicated Emailing – To CC members in LA Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (30K+) Print Advertising – In Campus Circle Newspaper Sweepstakes Hosting – on campuscircle.com Creating Original Content Newsletter Advertising
The campaign had 2,113 clicks (includes 535 bitly clicks) and 9,219 content related page views.
Print Advertising #1
Print Advertising #2
Print Advertising #3
Print Advertising #4
Original Content Page Views– 1,504 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 923K+. Clicks – 819
Mobile Ad Units
Downloadable Coupon From Web/Mobile Banner Links
Dedicated Email #1 Delivered– 22K+ L.A. Opened – 2,305 Clicks – 402
Dedicated Email #2 Delivered– 22K+ L.A. Opened – 1,898 Clicks – 264
Campus Circle Newsletter Emails – 22,153 Opens – 2,210 Weekly Newsletter Campaign Total Clicks– 28 8 Week Campaign Overall Clicks - 93
Social Media #1 Example
Social Media #2 Example
Sweepstakes Page Views– 1,302 Entrants - 430 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweeps Demos - Age
Sweeps Demos - Gender
Sweeps Demos - Ethnicity
Sweeps Demos - Status