German Currents 2013 Online Marketing, Social Media and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the event. • Social Media Campus Circle utilized its own Social Media channels to promote the event. We disseminated content through our Facebook and Twitter pages along with partner social media communities. • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising. • Street Marketing – Campus Circle utilized its street team to distribute flyers and poster various areas of Los Angeles to promote the festival.
German Currents Campaign Recap Banner Ad – 380,440, 1,755 clicks • Trailer - 129 page views Dedicated Email– 24K+ sent, Opens – 2,561, Clicks – 216 Newsletter Banner Ad 4X – 24K+ emails, 2,220 page views, 110 clicks Sweepstakes – 505 page views, 210 entries Social Media - CC related channels: Facebook – 6,485 Twitter- 3,029 Online Content – 1,024 page views • Online Calendar - 119 page views Print Ad (2X) - 30k circ./issue, 90k readership, 500 retail/40 schools
German Currents Related Page Views – 6,578 Total Clicks – 2,081
Poster and Flyering in L.A. #1
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Print ad in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 380,440. Clicks – 1,755.
Dedicated Email Delivered – 24,288 Opened – 2,561 Clicks – 216
Online Content #1 Page Views – 729 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Online Content #2 Page Views – 325 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Campus Circle Newsletter Emails – 24,245 Opens – 2,220 4 Week Newsletter Campaign Total German Currents Clicks – 110
Online Calendar Post Page Views – 119 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
German Currents Fest Trailer Page Views – 126 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes Page Views – 505 Entries – 210 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes - Age
Sweepstakes - Ethnicity
Sweepstakes - Gender
Sweepstakes - Status
Social Media Posts Facebook – 6,485 likes Twitter – 3,029 followers
Social Media Posts #2 Facebook – 6,485 likes Twitter – 3,029 followers