Go Burger [Esquared Hospitality] Retail, Online, Social Media and Print Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
Overview of Campaign •
Campus Circle worked on a marketing campaign for GO Burger Bar & Grill in Los Angeles. The campaign included a special offer from GO Burger, customers would get a FREE beer with an entrée purchase. The offer appeared on all the components of our outreach. This report recaps our efforts on multiple levels including:
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Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Trailer/Online Editorial Postings, Sweepstakes Hosting
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Social Media - Campus Circle utilized its own Social Media channels to promote the restaurant. We disseminated original content we produced for GO Burger through our Facebook and Twitter pages along with various other efforts of outreach.
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Campus Circle - We utilized our free weekly newspaper in L.A. as a marketing tool to promote the film.
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Film Promotion - We also promote GO Burger at an advance screening of THE DICTATOR at the Arclight.
Go Burger Campaign Recap •
Online Editorial - 1,015 page views • Banner Ad - 316K impr, 157 clicks • Dedicated Email - 27,500 sent, Total Opens - 3,002, Total clicks - 572 • Newsletter Banner Ad - 5 wk, 28,000 emails per week, 20 clicks • Calender Listing - 211 Page Views • Photo Gallery - 127 Page Views • Social Media - CC channels: Facebook - 6,128 ; Twitter- 2,650 • Sweepstakes page - 2,324 page views to date, 1,058 entries to date • Print editorial and ads - 90k readership, 500 retail/40 schools • Movie Promotion - 400+ Attendees/Captured Audience
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Total Page Views - 6,679 Total Clicks - 749
Campus Circle - Online Editorial •
Editorial for the restaurant appeared on our website, campuscircle.com. We used this content as a marketing tool to promote the restaurant through our social media channels.
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To date, the article has been viewed 1,015 times. Campus Circle website traffic averages: 519,000 page views/month 140,000 unique visitors/month
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Banner Advertising •
Banner advertising for the restaurant appeared on our website, campuscircle.com. The banner ads ran throughout 95% of the site. Our monthly traffic currently averages 519,000 page views and 140,000 unique visitors. The banner ads had a combined 316,051 impressions and 177 clicks. The value of the banner ads was $3,160.00.
Dedicated Email Campaign •
Campus Circle sent out a dedicated email to promote restaurant.
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The stats for the email were as follows: Emails sent: 27,500 Total Clicks: 572 to date Total Opens/Views: 3,002 Value = $1,200.00
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Newsletter Advertising •
Banner advertising for the restaurant appeared in our weekly email newsletter for 5 weeks.
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The Campus Circle weekly email newsletter reaches 28,000 members per week in the greater Los Angeles area.
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The total value of the banner ads over 5 weeks was $1,500.00.
Bitly online Tracking •
Campus Circle used Bitly as a third party tracking system for some of our online efforts including banner and newsletter advertising.
Go Burger Calendar Promotion Listing •
The calendar listing for the the restaurant had 211 page views.
Photo Gallery Page •
The photo gallery for an event we held at the restaurant has 127 page views to date.
Campus Circle - Social Media Campus Circle utilized its own Social Media channels to promote the restaurant. We disseminated original content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach. Facebook Likes: 6,128 Twitter followers: 2,650 Total Value = $1,100.00
Campus Circle - Social Media 2
Restaurant Sweepstakes •
The film sweepstakes has 1,058 entries to date. The sweepstakes page has been viewed 2,324 times to date.
Sweepstakes Stats - Age
Sweepstakes Stats - Gender
Sweepstakes Stats - Ethnicity
Sweepstakes Stats - Status
Restaurant article in Campus Circle Campus Circle has a readership of 90,000. Distribution includes 500 retail spots and college campuses in the greater Los Angeles area. 88% of the readership of Campus Circle is 18 to 34.
Print advertising in Campus Circle Three 1/2 page ads for the restaurant ran in Campus Circle (Value = $4,890.00)
Movie Promotion Campus Circle partnered GO Burger with a screening of THE DICTATOR at the ARCLIGHT CINEMAAS which is located one block from the restaurant. To promote the restaurant, we hand to hand distributed GO Burger/The Dictator after-party flyers while people were online. We also promoted a drink special.
Movie Promotion Before the start of the film, we made an announcement about GO Burger and the after-party. There were over 400 people in attendance.
Movie Promotion Following the film screening, guests headed over to GO Burger for food, drinks and free giveaways.
Movie Promotion Giveaways at GO Burger