Good Ol’Freda Online Marketing, Retail Partnership, Print Advertising and Social Media Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings, Sweepstakes hosting, Screening hosting and Dedicated Emailing were all utilized for the event. • Social Media Campus Circle utilized its own Social Media channels to promote the event. We disseminated content through our Facebook and Twitter pages along with partner social media communities. • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the event through print advertising. • Retail Partnership Campus Circle utilized an existing business relationship to set up a retail partnership to promote the film. The partnership included poster displays and sweepstakes giveaways.
Good Ol’Freda Campaign Recap Banner Ad – 1 million impressions, 1,928 clicks Dedicated Email – 24,453 sent, Opens – 2,596, Clicks – 311 Newsletter Banner Ad – 24.5K emails, Opens - 2,810, 71 clicks Amoeba Music Newsletter Banner Ad - 180,000 subscribers Sweepstakes – page views – 1,232, 500 entries Social Media - CC related channels: Facebook – 6,458, Twitter- 3,013 Online Content #1 – 312 page views • Online Content #2 – 389 page views Calendar Page Views – 139 • Trailer - 165 Page Views
Film Related Page Views – 7,643 Clicks – 2,310
Print ad in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Film Retail Partnership #1 Amoeba Music Hollywood, CA (next door to the Arclight Cinemas)
Film Retail Partnership #2 Amoeba Music Hollywood, CA (next door to the Arclight Cinemas)
Film Retail Partnership #3 Amoeba Music Hollywood, CA (next door to the Arclight Cinemas)
Film Retail Partnership #4 Amoeba Music Hollywood, CA (next door to the Arclight Cinemas)
Amoeba Weekly Email Newsletter Reaches 180,000 members – Banner Ad for Good Ol’Freda
Special Offer Section Online Downloadable Coupon for Amoeba Music Includes film ad topper
Dedicated Email Delivered – 24,453 Opened – 2,595 Clicks – 311
Banner Advertising Banner advertising appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 1,025,946 Clicks – 1,928
Banner Ad – Thank you page Banner advertising appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 1,025,946 Clicks – 1,928
Banner Advertising Stats Banner advertising appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 1,025,946 Clicks – 1,928
Campus Circle Newsletter Emails – 24,482 (2X) Opens – 2,810 Total film Clicks – 71
Calendar Listing Page Views – 139 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Online Content #1 Article Posted on 9/3 Page Views – 312 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Online Content #2 Article Posted on 8/28 Page Views – 389 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Film Trailer Page Views – 165 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes Promotion Director Ryan White signs Good Ol’Freda movie posters to be used in online and social media sweepstakes promotions.
Sweepstakes Page Views – 1,232 Entries – 500 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes - Age
Sweepstakes - Ethnicity
Sweepstakes - Gender
Sweepstakes - Status
Social Media Post Examples Facebook – 6,453 likes Twitter – 3,013 followers
Social Media Post Examples #2 Facebook – 6,458 likes Twitter – 3,013 followers
Social Media Post Examples #3 Facebook – 6,458 likes Twitter – 3,013 followers
Social Media Post Examples #4 Facebook – 6,458 likes Twitter – 3,013 followers