Grabbers Recap Report (L.A.)

Grabbers Recap Report Online Marketing, Social Media and Bar Promotion Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the film.

• Social Media Campus Circle utilized its own Social Media channels and partner channels to promote the release of the film.. We disseminated content through our Facebook and Twitter pages along with partner social media communities.

• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.

• Event Marketing – Campus Circle hosted a bar promotion to promote the release of the film.

Grabbers Campaign Recap Banner Ad – 273K imp., 274 clicks • Trailer - 119 page views Dedicated Email (LA) – 24,800 sent, Opens – 2,602, Clicks – 303 Newsletter Banner Ad #1 – 24,776 emails, 2,126 page views, 31 clicks Sweepstakes – 1,190 pg views, 253 entries Social Media - CC related channels: Facebook – 6,437 Twitter- 3,000 Online Calendar - 93 page views

Page Views 6,130 Total Clicks – 608

CC Social Media Posts #1 Facebook – 6,437 likes Twitter – 3,000 followers

CC Social Media Posts #2 Facebook – 6,437 likes Twitter – 3,000 followers

Bar Promotion Little Bar – La Brea Corridor, Los Angeles #1

Bar Promotion Little Bar – La Brea Corridor, Los Angeles #2

Banner Advertising

Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 273,000. Clicks – 274.

Dedicated Email – LA Delivered – 24,800 Opened – 2,602 Clicks – 303

Campus Circle Newsletter Emails – 24,776 Opens – 2,126 Total Grabbers Clicks – 31

Online Calendar Page Views – 93 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

VHS2 Trailer Page Views – 119 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Sweepstakes Page Views – 1,190 Entries – 253 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Sweepstakes - Age

Sweepstakes - Ethnicity

Sweepstakes - Gender

Sweepstakes - Status