Gustav Klimt Report

GUSTAV KLIMT The Magic Of Line Report Online, Social Media and Print Marketing Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the exhibition.

• Social Media Campus Circle utilized its own Social Media channels to promote the exhibit.

We disseminated content and calendar information through our Facebook and Twitter pages..

• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the exhibition through print advertising and event marketing.

Campaign Recap Banner Advertising - 304K impressions, 300 clicks Dedicated Email – 27K sent, Total Opens – 3,001 to date, Clicks – 146 Newsletter Banner Ad –27K members, pg views – 2,929, 58 exhibit clicks Social Media - CC related channels: Facebook – 6,183; Twitter- 2,774 Calendar Listing - 181 Page Views • Exhibit Trailer - 76 page views Print Ad - 30k circ./issue, 90k readership, 500 retail/40 schools Campus Circle on Issuu – 1,720 Page Views Exhibition Content – 1,004 page views

Total Event Related Page Views – 8,911 Total Clicks – 504

The Cover of Campus Circle Strip Ad Cover Placement Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.

Campus Circle Distribution 1 Select images of retail drops

Campus Circle Distribution 2 Select images of retail drops

Campus Circle Distribution 3 Select images of retail drops

USC Back To School Concert August 25, 2012

USC Back To School Concert 2 September 25, 2012

Campus Circle on Issuu An online magazine viewing community Page Views – 1,720

Print ad in Campus Circle #1 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.

Print Editorial Calendar Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.

Exhibition Content Page Views – 1,004 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors

Banner Advertising 2 Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 304K. Clicks – 300.

Dedicated Email Delivered – 26,923 Opened – 2,951 Clicks – 146

Campus Circle Newsletter Emails – 27,030 Opens – 2,593 Clicks – 68

Calendar Listing Page Views – 181 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Movie Trailer Page Page Views – 76 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Social Media Campus Circle utilized its own Social Media channels to promote the exhibition. We disseminated content and calendar information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.

Campus Circle Facebook Likes: 6,183 Twitter followers: 2,774

Social Media Post samples 2

Social Media Post samples 3

Social Media Post samples 4