The Hangover Part III (Don Chow Promo) Online Marketing and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the film. • Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated through our Facebook and Twitter pages along with partner social media communities. • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.
The Hangover: Part III Campaign Recap Banner Ad – 308,000 imp., 259 clicks • Trailer – 156 Page Views Dedicated Email– 25K+ sent, Opens – 2,978, Clicks – 217 Newsletter Banner Ad #1 – 25K+ emails, 2,638 page views, 90 clicks Sweepstakes – 25K+ emails, page views – 1,162, 600 entries Social Media - CC related channels: Facebook – 6,300 Twitter- 2,900 Screening Page LA - 1,177 page views • Screening Page OC - 865 page views Online Content – 533 page views • Online Calendar - 110 page views Print Ad (2X) - 30k circ./issue, 90k readership, 500 retail/40 schools
The Hangover: Part III Related Page Views – 9,619 Total Clicks – 566
Print ad in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 184K. Clicks – 153.
Dedicated Email Delivered – 25,184 Opened – 2,978 Clicks – 217
Online Content Page Views – 533 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Campus Circle Newsletter Emails – 25,253 Opens – 2,638 Total H3 Clicks – 90
Online Calendar Post Page Views – 110 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Hangover III Trailer Page Views – 156 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Screening - LA Tagging the Don Chow Promotion Page Views – 1,177 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Screening - OC Tagging the Don Chow Promotion Page Views – 865 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes Tagging the Don Chow Promotion Page Views – 1,162 Entries – 600 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes - Age
Sweepstakes - Ethnicity
Sweepstakes - Gender
Sweepstakes - Status
Social Media Posts Facebook – 6,300 likes Twitter – 2,900 followers
Social Media Posts 2 Facebook – 6,300 likes Twitter – 2,900 followers