Hard Summer Online, Print and Social Media Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar Postings and Dedicated Emailing were all utilized for the Hard Event. • Social Media Campus Circle utilized its own Social Media channels to promote Hard Summer.. We disseminated information for the event (editorial, calendar listings, etc…) through our Facebook and Twitter pages along with various other efforts of outreach. • Print Advertising Campus Circle ran a ½ page four color ad for Hard Summer in our July 5 issue. The issue is distributed to over 500 retail outlets and colleges in Los Angeles.
Hard Summer Campaign Recap Banner Advertising - 547K impressions, 218 clicks Editorial Page – 536 Page Views Live Show Review – 1,109 Page Views Dedicated Email – 27K+ sent, Total Opens – 2,960 to date, Total clicks – 150 Newsletter Banner Ad – 1 wk, 27K+ emails, Page Views - 2,924, Clicks – 50 Social Media - Campus Circle channels: Facebook – 6,151; Twitter- 2,665 Calendar Listing - 407 Page Views
Total Page Views – 4,976 Total Clicks – 418
Banner Advertising Banner advertising for Hard Summer appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 547K. Clicks – 218.
Dedicated Email Delivered – 27,198 Opened – 2,960 Clicks – 150
Editorial Page Views – 536 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Campus Circle Newsletter Emails – 27.1K Opens – 2,924 Hard Clicks – 50 Newsletter – 1X
Calendar Listing Page Views – 407 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Print Calendar Listing for Hard Readership – 90,000 Circulation – 30,000 Distribution – 500 Retail Stores + Colleges
Print Ad In Campus Circle Readership – 90,000 Circulation – 30,000 Distribution – 500 Retail Stores + Colleges
Social Media Campus Circle utilized its own Social Media channels to promote the event. We disseminated content through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach. Facebook Likes: 6,171 Twitter followers: 2,665
Live Show Review Page Views – 1,109 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month