Hit and Run (Open Road) Retail, Street, Online, Social Media and Print Markting Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the film. • Retail Partnership We set up a retail partnership with Numero Uno Pizza chain in L.A. that included poster displays in the store and pizza box toppers. • Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content, sweepstakes and screening information through our Facebook and Twitter pages along with partner social media communities. • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.
Hit & Run Campaign Recap Banner Advertising - 315K impressions, 232 clicks Sweepstakes – Page Views – 2,757, Entries – 1,244 Screening Page #1 - 485 pg views; Screening Page #2 - 3,085 page views Dedicated Email – 27K+ sent, Total Opens – 3,014 to date, Clicks – 451 Newsletter Banner Ad – 1 wk, 27K+ emails, page views - 2,593, 68 clicks Social Media - CC related channels: Facebook – 52,608; Twitter- 175,300 Calendar Listing - 107 Page Views • Film Trailer - 359 page views Print Ad (3X) - 30k circ./issue, 90k readership, 500 retail/40 schools Campus Circle on Issuu - 6,569 Page Views
Total Page Views – 18,969 Total Clicks – 751
Numero Uno Pizza #1 Select pictures from our retail campaign
Numero Uno Pizza #2 Select pictures from our retail campaign
Numero Uno Pizza #3 Select pictures from our retail campaign
Numero Uno Pizza #4 Select pictures from our retail campaign
Covers of Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Campus Circle Distribution Select images of retail drops
Cover Strip Ad on Campus Circle Select images of street distribution #2
Campus Circle on Issuu An online magazine viewing community
Print ad in Campus Circle #1 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Print ad in Campus Circle #2 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach. Campus Circle Facebook Likes: 6,178 Twitter followers: 2,665 To the right – Mountain High Facebook Post – 46,780 likes
Chris Gore Twitter Post Campus Circle arranges a Hit & Run twitter poster via G4’s Attack of the Show contributor to 172,635 followers.
Social Media Post samples
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 315K. Clicks – 232.
Dedicated Email Delivered – 27,013 Opened – 3,014 Clicks – 451
Campus Circle Newsletter Emails – 27,030 Opens – 2,593 Clicks – 68
Calendar Listing Page Views – 107 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Movie Trailer Page Page Views – 359 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Screening Page #1 Campus Circle was brought in to help fill a screening and Q&A for Hit & Run two days before the event.
Page Views – 485 Age – 70% 18 to 34 Ethnicity – 33% Caucasian, 27% Hispanic Gender – 51% Male Status – 53% College, 23% Working Professional
Screening Page #2 GOFOBO Registration Page Views – 3,085
Hit & Run Sweepstakes Entries – 1,244 Page Views – 2,757 Demographics of Entrants Age – 30% 18 to 34, 36% 35 to 49 Gender – 55% Female Ethnicity – 53% Caucasian Status – 31% Working, 28% in College
Sweepstakes Demo. - Age Select images of retail drops
Sweepstakes Demo. - Ethnicity Select images of retail drops
Sweepstakes Demo. - Gender Select images of retail drops
Sweepstakes Demo. - Status Select images of retail drops