Hitler’s Children Print, Online and Social Media Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, newsletter advertising, online editorial, calendar listings and sweepstakes hosting were all utilized for the event. • Campus Circle Advertising for the client appeared in Campus Circle, a free alternative newspaper in Los Angeles. • Social Media Campus Circle disseminated information regarding the event through our social media channels.
Hitler’s Children Campaign Recap Banner Advertising - 309K impressions, 167 clicks Trailer Page – 186 Page Views Social Media – Posts to Facebook (6,258 likes), Twitter (2,837 followers) Calendar Page Views – 236 Newsletter Banner Ad – 2wks, 38 Clicks
Total Page Views – 589 Total Clicks – 205
Print Ads – Campus Circle 30,000 Circulation • 90,000 Readership (1/31 issue)
Print Ads – Campus Circle 30,000 Circulation • 90,000 Readership (2/14 issue)
Banner Advertising
Banner advertising for the client appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 309K. Clicks – 167.
Campus Circle Newsletter Emails – 26K Opens – 2,777 HC Clicks – 38 Number of Emails - 2X
Online Calendar Page Page Views – 236 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Trailer Page Page Views – 186 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Social Media Twitter – 2,837 Facebook – 6,265 sample posts