Hot Pursuit (Warner Bros) Online Marketing/Print Advertising/Retail Partnership DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign 1. 2. 3. 4. 5. 6. 7.
This report recaps our marketing efforts for HOT PURSUIT. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Emailing – To CC members in LA and a national email Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (28K+) Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release Sweepstakes – Pages hosted on campuscircle.com Print Ad Campaign – In Campus Circle Retail Promotion – With Wynn Nail Salon. Poster displays/Gift certificates at their two salons in LA including one near the Arclight.
The campaign has 1,162 clicks (includes 515 bitly clicks), 6,454 content related page to date.
Print Ad Example
Print Ad Example
Retail Promotion – Wynn Nail Salon
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 382K+ to date. Clicks – 97
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Dedicated Email Delivered – 21K+ Opened – 2,290 Clicks - 519
Campus Circle Newsletter Emails – 21,193 Opens – 1,496 Weekly Newsletter Campaign Clicks– 31
Calendar Listing Page Views – 77 Website Traffic 733,000/month Unique Visitors – 466,000/month
Film Trailer Page Views – 123 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Social Media #1
Social Media #2
Screening Page (LA) Page Views– 777 SM Interactions - 5 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweepstakes Page (OC) Page Views– 1,382 SM Interactions - 10 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweepstakes Page Page Views– 309 Entries – 105 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status