Human Capital

Human Capital (Film Movement) Online Marketing/Street/Social Media DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign 1.

2.

3.

4.

5.

6.

This report recaps our marketing efforts for HUMAN CAPITAL. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Emailing – To CC members in LA Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (30K+) Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release Sweepstakes/Screening – Pages hosted on campuscircle.com Street Marketing – Flyer distribution at multiple retail drops in LA

The campaign has 892 clicks (includes 775 bitly clicks), 5,755 content related page views and 131 social media interactions to date.

Street Marketing – Ex. 1

Street Marketing – Ex. 2

Street Marketing – Ex. 3

Street Marketing – Ex. 4

Street Marketing – Ex. 5

Original Content Page Views– 587 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month Social Media Interaction - 112

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 606K+. Clicks – 476

Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Banner Ad Tracking

Dedicated Email Delivered – 21K+ Opened – 1,873 Clicks - 228

Campus Circle Newsletter #1 Emails – 21,902 Opens – 2,048 Weekly Newsletter Campaign Clicks– 20

Campus Circle Newsletter #2 Emails – 21,844 Opens – 1,706 Weekly Newsletter Campaign Clicks– 14

Calendar Listing Page Views – 97 Website Traffic 733,000/month Unique Visitors – 466,000/month

Film Trailer Page Views – 142 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month Social Media Interactions - 2

Social Media 1 FB Boost Reach – 25,863 Website Traffic Clicks – 151 Mobile News Feed – 150 Clicks Desktop News Feed – 1 Click

Social Media #2

Social Media #3

Social Media #4

Social Media #5

Social Media #6

Sweepstakes Page Page Views– 1,008 Entries – 515 to date SM Interactions - 17 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status