Ilo Ilo Report

Ilo Ilo (Film Movement) Online Marketing, Social Media and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing, Sweepstakes hosting were all utilized to promote the film.

• Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook, Instagram and Twitter pages.

• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film

Print ad in Campus Circle 4/11 Issue

Print Content in Campus Circle 4/11 Issue

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Imp. – 291K. Clicks – 327. Bitly Clicks - 232

Online Content Page Views – 511 Bitly Clicks thru SM - 45 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Dedicated Email Delivered – 23,359 Opened – 2,037 Clicks – 156

Campus Circle Newsletter Emails – 23,359 Opens – 2461 2 Week Newsletter Campaign Total Ilo Ilo Clicks – 27

Calendar Page Views – 77 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Sweepstakes Page Views – 627 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Sweeps Stats - Age

Sweeps Stats - Gender

Sweeps Stats - Ethnicity

Sweeps Stats - Status