2011 INK-N-IRON FESTIVAL / KEEN ENTERTAINMENT Print/Online Campaign DMA: Los Angeles Project Manager: Jon Bookatz jon.bookatz@campuscircle.net
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
Overview of Campaign •
Campus Circle promoted the 2011 INK-N-IRON Festival by doing the following:
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Utilizing Campus Circle’s online/print/editorial assets
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Dedicated HTML email
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Social Media Outreach
Print Advertising Placements •
Campus Circle placed print ads in our publication for three weeks, as well as had the Festival on our cover of the 6/1 issue - Los Angeles DMA. These placements included:
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Three 1/2 page / full color ads Front Cover placement
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Circulation: 30,000 Readership: 90,000
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Distribution: Retail outlets and schools in Los Angeles
1/2 page / Full color ad May 25 issue of Campus Circle • Campus Circle printed one 1/2 page (4C) ad in our publication for the month of May. • Campus Circle is distributed to 40 schools and 800 retail outlets in the Los Angeles DMA. • 88% of the readership of the publication is 18 to 34. • The value of all the print ads was $8,928.75
Cover Position & 1/2 pg (4C) ad in the June 1 issue of Campus Circle • Campus Circle printed one 1/2 page (4C) ad & the Cover of our publication for the week of June 1. • Campus Circle is distributed to 40 schools and 800 retail outlets in the Los Angeles DMA. • 88% of the readership of the publication is 18 to 34. • The value of all the print ads was $8,928.75
1/2 page / Full color ad June 8 issue of Campus Circle • Campus Circle printed one 1/2 page (4C) ad in our publication for the week of June 8. • Campus Circle is distributed to 40 schools and 800 retail outlets in the Los Angeles DMA. • 88% of the readership of the publication is 18 to 34. • The value of all the print ads was $8,928.75
Campus Circle - Dedicated Email •
Campus Circle sent out a dedicated HTML email to promote the INK-N-IRON Festival in Long Beach, CA.
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The stats for the email were as follows:
Emails sent: 32,398 Views: 2,974 •
Value = $1,090.00
Campus Circle - Banner Advertising Banner advertising for the INK-N-IRON Festival appeared on our website, campuscircle.com. Our monthly traffic averages over 515,000 page views and 75,000 unique visitors. The INK-N-IRON banners had a total 411,615 impressions for four weeks. There were a total of 195 click thru’s! The value of the banner ads was $4,800.00.
Campus Circle - Newsletter Ads •
Banner advertising for the INK-N-IRON Festival appeared in our weekly email newsletter for four weeks. The Campus Circle weekly email newsletter reaches 32,000+ members per week in the greater Los Angeles area. The total value of the banner ads over for four weeks was $1,200.00.
Campus Circle - Print Editorial •
Print Editorial “Music Interviews”
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An article for the INK-NIRON festival appeared in the June 1 issue of Campus Circle.
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Campus Circle is a weekly alternative newspaper distributed to 40 schools and over 800 retail outlets in the greater Los Angeles area.
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In its 20th year, Campus Circle covers film, music, events and L.A. culture.
Campus Circle - Calendar Listing •
A listing for the INK-N-IRON Festival appeared on our website in our calendar section.
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To date, the calendar listing has been viewed 336 times.
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Campus Circle website traffic averages: 5 million hits/month
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515,000 page views/month
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75,000 unique visitors/month
Campus Circle - Social Media •
Campus Circle posted the INK-N-IRON Festival on our Social Media pages to promote the event and get responses.
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The value of the Social Media outreach was $1,000.00.
Campus Circle - Online Editorial •
The INK-N-IRON Festival article that appeared in our publication also appears on our website.
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Since 6/1, the article has been viewed 367 times.
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Campus Circle website traffic averages:
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515,000 page views/month
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75,000 unique visitors/month
Campus Circle - Video Gallery •
A video trailer for the INK-N-IRON Festival was hosted on campuscircle.com for one month.
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The trailer was featured in our Video Gallery Section to help promote the Festival.
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To date, the video has been viewed 62 times.
Campus Circle - Online Sweepstakes INK-N-IRON Sweepstakes Appears on: http://www.campuscircle.com/ weeps/InkIron2011/ Campus Circle website traffic averages: 5 million hits/month •
515,000 page views/month
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75,000 unique visitors/month