2011 INK-N-IRON Festival

2011 INK-N-IRON FESTIVAL / KEEN ENTERTAINMENT Print/Online Campaign DMA: Los Angeles Project Manager: Jon Bookatz jon.bookatz@campuscircle.net

5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Overview of Campaign •

Campus Circle promoted the 2011 INK-N-IRON Festival by doing the following:

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Utilizing Campus Circle’s online/print/editorial assets

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Dedicated HTML email

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Social Media Outreach

Print Advertising Placements •

Campus Circle placed print ads in our publication for three weeks, as well as had the Festival on our cover of the 6/1 issue - Los Angeles DMA. These placements included:

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Three 1/2 page / full color ads Front Cover placement

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Circulation: 30,000 Readership: 90,000

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Distribution: Retail outlets and schools in Los Angeles

1/2 page / Full color ad May 25 issue of Campus Circle • Campus Circle printed one 1/2 page (4C) ad in our publication for the month of May. • Campus Circle is distributed to 40 schools and 800 retail outlets in the Los Angeles DMA. • 88% of the readership of the publication is 18 to 34.

• The value of all the print ads was $8,928.75

Cover Position & 1/2 pg (4C) ad in the June 1 issue of Campus Circle • Campus Circle printed one 1/2 page (4C) ad & the Cover of our publication for the week of June 1.

• Campus Circle is distributed to 40 schools and 800 retail outlets in the Los Angeles DMA. • 88% of the readership of the publication is 18 to 34.

• The value of all the print ads was $8,928.75

1/2 page / Full color ad June 8 issue of Campus Circle • Campus Circle printed one 1/2 page (4C) ad in our publication for the week of June 8.

• Campus Circle is distributed to 40 schools and 800 retail outlets in the Los Angeles DMA. • 88% of the readership of the publication is 18 to 34.

• The value of all the print ads was $8,928.75

Campus Circle - Dedicated Email •

Campus Circle sent out a dedicated HTML email to promote the INK-N-IRON Festival in Long Beach, CA.

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The stats for the email were as follows:

Emails sent: 32,398 Views: 2,974 •

Value = $1,090.00

Campus Circle - Banner Advertising Banner advertising for the INK-N-IRON Festival appeared on our website, campuscircle.com. Our monthly traffic averages over 515,000 page views and 75,000 unique visitors. The INK-N-IRON banners had a total 411,615 impressions for four weeks. There were a total of 195 click thru’s! The value of the banner ads was $4,800.00.

Campus Circle - Newsletter Ads •

Banner advertising for the INK-N-IRON Festival appeared in our weekly email newsletter for four weeks. The Campus Circle weekly email newsletter reaches 32,000+ members per week in the greater Los Angeles area. The total value of the banner ads over for four weeks was $1,200.00.

Campus Circle - Print Editorial •

Print Editorial “Music Interviews”

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An article for the INK-NIRON festival appeared in the June 1 issue of Campus Circle.

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Campus Circle is a weekly alternative newspaper distributed to 40 schools and over 800 retail outlets in the greater Los Angeles area.

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In its 20th year, Campus Circle covers film, music, events and L.A. culture.

Campus Circle - Calendar Listing •

A listing for the INK-N-IRON Festival appeared on our website in our calendar section.

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To date, the calendar listing has been viewed 336 times.

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Campus Circle website traffic averages: 5 million hits/month

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515,000 page views/month

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75,000 unique visitors/month

Campus Circle - Social Media •

Campus Circle posted the INK-N-IRON Festival on our Social Media pages to promote the event and get responses.

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The value of the Social Media outreach was $1,000.00.

Campus Circle - Online Editorial •

The INK-N-IRON Festival article that appeared in our publication also appears on our website.

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Since 6/1, the article has been viewed 367 times.

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Campus Circle website traffic averages:

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515,000 page views/month

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75,000 unique visitors/month

Campus Circle - Video Gallery •

A video trailer for the INK-N-IRON Festival was hosted on campuscircle.com for one month.

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The trailer was featured in our Video Gallery Section to help promote the Festival.

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To date, the video has been viewed 62 times.

Campus Circle - Online Sweepstakes INK-N-IRON Sweepstakes Appears on: http://www.campuscircle.com/ weeps/InkIron2011/ Campus Circle website traffic averages: 5 million hits/month •

515,000 page views/month

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75,000 unique visitors/month