INTERSTELLAR Online Marketing/Print/Social Media DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign 1. 2. 3. 4. 6. 7.
This report recaps our marketing efforts for INTERSTELLAR. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com Dedicated Emailing – To CC members in LA Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (30K+) Print Advertising – 11/5 issue of Campus Circle Newsletter Advertising/Calendar Listing – Promoting film release Sweepstakes – Pages hosted on campuscircle.com
The campaign has 1,038 clicks (includes 450 bitly clicks), 6,219 content related page views and 77 social media shares to date.
Print Advertising #1
Print Advertising #2
Print Content – 11/5 Issue
Screening Page Page Views– 3,646 Entries – 927 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 146K+. Clicks – 114 to date
Mobile Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Dedicated Email Delivered – 22K+ L.A. Opened – 2,071 Clicks – 433
Campus Circle Newsletter #1 Emails – 22,188 Opens – 1,645 Weekly Newsletter Campaign Clicks– 20
Calendar Listing Page Views – 105 Website Traffic 733,000/month Unique Visitors – 466,000/month
Film Trailer Page Views – 143 SM Shares – 2 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Social Media
Social Media #2
Sweepstakes Page Page Views– 1,006 Entries – 516 to date SM shares - 37 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status