IN THE NAME OF

IN THE NAME OF Online Marketing, Street Marketing, Social Media and Print Advertising Campaign DMA: Los Angeles, NYC Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the event.

• Social Media Campus Circle utilized its own Social Media channels to promote the event.

We disseminated content through our Facebook and Twitter pages along with partner social media communities.

• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.

Campaign Recap Banner Ad – 400,000, 2,374 clicks • Trailer - 105 page views Dedicated Email– 24K, Opens – 2,360, Clicks – 166 Newsletter Banner Ad 1X – 24K emails, 2,420 page views, 20 clicks Sweepstakes – 1,480 page views, 641 entries Social Media - CC related channels: Facebook – 6,485 Twitter- 3,038 Online Content – 326 page views • Online Calendar - 53 page views Print Ad (1X) - 30k circ./issue, 90k readership, 500 retail/40 schools

Total Campaign Related Page Views – 6,744 Total Clicks – 2,560

Print ad in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 400,000. Clicks – 2,374.

Dedicated Email Delivered – 23,996 Opened – 2,360 Clicks – 166

Online Content Page Views – 326 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Campus Circle Newsletter Emails – 23,975 Opens – 2,420 Campaign Clicks – 20

Online Calendar Post Page Views – 53 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Client Trailer Page Views – 105 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Sweepstakes Page Views – 1,480 Entries – 641 to date Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Sweepstakes - Age

Sweepstakes - Ethnicity

Sweepstakes - Gender

Sweepstakes - Status

Social Media Posts Facebook – 6,485 likes Twitter – 3,038 followers