Irrational Man (Sony Pictures Classics) Online Marketing/Social Media/Retail DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign 1. 2. 3. 4. 5.
This report recaps our marketing efforts for IRRATIONAL MAN. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Email – To CC members in LA & a national email (114K people) Social Media Outreach – Content posts on FB (10.3K+ likes)/Twitter (28K+) Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release Sweepstakes – Pages hosted on campuscircle.com
The campaign has 3,017 clicks (includes 2,627 bitly clicks), 6,379 content related page views to date. There were 165 social media interactions for the campaign. The FB campaign reached over 23,000 people.
Original Content Page Views – 324 SM Transactions - 68 Website Traffic 733,000/month Unique Visitors – 466,000/month
Original Content Page Views – 294 SM Transactions - 15 Website Traffic 733,000/month Unique Visitors – 466,000/month
Facebook Boost
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 309K+ to date. Clicks – 85 to date
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Dedicated Email Delivered – 21K+ Opened – 1,610 Clicks - 274
Campus Circle Newsletter Emails – 20,700 Opens – 1,800 Weekly Newsletter Campaign Clicks– 31
Calendar Listing Page Views – 89 Website Traffic 733,000/month Unique Visitors – 466,000/month
Film Trailer Page Views – 197 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Social Media Posts #1
Social Media Posts #2
Social Media Posts #3
Sweepstakes Page Page Views– 2,065 Entries – 1,098 to date SM Interactions - 28 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status