I Saw The Light (Sony Pictures Classics) Online Marketing/Mobile/Social Media/Retail DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign 1. 2. 3. 4. 5. 6. 7.
This report recaps our marketing efforts for I SAW THE LIGHT. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Emailing – To CC members in LA and nationally. Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (19K+) Sweepstakes – Pages hosted on campuscircle.com Ad in the digital edition of Campus Circle Retail Partnership with Amoeba Music Street Marketing – In L.A., NYC and Nashville
The campaign has 8,700 page views to date with 4,158 clicks (2,766 are bitly related clicks). Total facebook reach – 4,609. Total SM interactions – 231.
Ad – I Saw The Light
Ad – Amoeba Music
Amoeba In-store Displays
Amoeba Email Newsletter Reaches 180,000+ Members
Dedicated Email #1 Delivered (LA) – 20K+ Opened – 1,746 Clicks – 65 Downloads - 125
Amoeba Digital Special Offer
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. 618K impressions, 1,104 clicks.
Mobile Banners
Social Media #1
Social Media #2
Social Media #3
Social Media #4
Social Media #5
Dedicated Email #2 Delivered (LA) – 20K+ Opened – 1,707 Clicks – 223 Delivered (Nationally) – 88K
Sweepstakes National Page Views– 3,101 Entries – 1,225 SM Interactions - 78
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status
Sweepstakes Los Angeles Page Views– 2,146 Entries – 612 SM Interactions - 26
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status
Street – Nashville #1
Street – Nashville #2
Street – Los Angeles 1
Street – Los Angeles 2
Street – Los Angeles 3
Street – Los Angeles 4
Street – Los Angeles 5
Street – Los Angeles 6
Street – New York 1
Street – New York 2
Street – New York 3
Street – New York 4
Street – New York 5
Street – New York 6