It Follows

It Follows (Radius-TWC) Online Marketing/Mobile/Social Media/Retail DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign 1.

2.

3.

4.

5.

6.

This report recaps our marketing efforts for IT FOLLOWS. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Emailing – To CC members in LA and a national email Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (28K+) Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release Sweepstakes – Pages hosted on campuscircle.com Retail Promotion – Set up with Meltdown Comics

The campaign has 2,851 clicks (includes 2,468 bitly clicks), 16,077 content related page views and 231 social media interactions to date. The total reach for the Facebook campaign was 30,370.

Retail Promotion #1 Poster display/Sweepstakes Promotion with MELTDOWN Comics – One of the premiere comic book stores in LA and home to the Nerdist Podcast.

Retail Promotion #2 Poster display/Sweepstakes Promotion with MELTDOWN Comics – One of the premiere comic book stores in LA and home to the Nerdist Podcast.

Original Content Page Views – 734 views to date Social Media Interactions - 176

Website Traffic 733,000/month Unique Visitors 466,000/month

Original Content Facebook Boost

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 586K+ to date. Clicks – 155 to date

Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Dedicated Email Delivered (LA) – 21,5K+ Opened – 1,748 Clicks – 196 National – 85,133 [Page Views – 8,800]

Campus Circle Newsletter Emails – 21,549 Opens – 1,740 Campaign Clicks– 32

Calendar Listing Page Views – 137 Website Traffic 733,000/month Unique Visitors – 466,000/month

Film Trailer Page Views – 252 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Social Media #1

Social Media #2

Social Media #3

Sweepstakes Page Page Views– 2,666 Entries – 1,151 to date SM Interactions - 55 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status