JeruZalem Online Marketing/Mobile/Social Media/Street/Screening DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign 1. 2. 3. 4. 5. 6.
This report recaps our marketing efforts for JERUZALEM. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Emailing – To CC members in LA. Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (19K+) Sweepstakes – Pages hosted on campuscircle.com Screening – Helped fill the L.A. Premiere of the film. Street marketing – Postering and flyering in L.A. (Sample Pictures included)
The campaign had 1,564 clicks (includes 1,455 bitly clicks), 6,870+ content related page views and 537 Social Media interactions. The Facebook content boost reached over 17,000 people.
Postering/Flyering – L.A. #1
Postering/Flyering – L.A. #2
Postering/Flyering – L.A. #3
Postering/Flyering – L.A. #4
Postering/Flyering – L.A. #5
Postering/Flyering – L.A. #6
Postering/Flyering – L.A. #7
Postering/Flyering – L.A. #8
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com.
Original Content Page Views– 1072 SM interactions – 119
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Social Media #1
Social Media #2
Social Media #3
Dedicated Email #1 Delivered (LA) – 20K+ Opened – 2,338 Clicks – 109
Dedicated Email #2 Delivered (LA) – 32,290
Dedicated Email #3 Delivered (LA) – 32,288
Screening – Premiere, LA Page Views– 1,197 Entries – 283 SM Interactions - 66
Screening Demo - Age
Screening Demo - Gender
Screening Demo - Ethnicity
Screening Demos - Status
Pictures from the Premiere
Pictures from the Premiere
Screening #2, LA Page Views– 762 Entries – 182 SM Interactions - 48
Screening Demo - Age
Screening Demo - Gender
Screening Demo - Ethnicity
Screening Demos - Status
Sweepstakes Page Views– 1,507 Entries – 816 SM Interactions - 2
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status