Jimmy’s Hall (Sony Pictures Classics) Online Marketing/Social Media/Retail DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign 1. 2. 3. 4. 5. 6.
This report recaps our marketing efforts for JIMMY’S HALL. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Email – To CC members in LA & a national email (114K people) Social Media Outreach – Content posts on FB (10.3K+ likes)/Twitter (28K+) Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release Sweepstakes – Pages hosted on campuscircle.com Digital Ad Campaign – In Campus Circle
The campaign has 3,131 clicks (includes 2,622 bitly clicks), 6,145 content related page views to date. There were 320 social media interactions for the campaign. The FB campaign reached over 6,000 people.
Film Ad Example
Retail Promo – Irish Bars #1
Retail Promo – Irish Bars #2
Retail Promo – Irish Bars #3
Original Content Page Views – 270 SM Transactions - 280 Website Traffic 733,000/month Unique Visitors – 466,000/month
Facebook Boost
Facebook Boost
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 376K+ to date. Clicks – 130 to date
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Dedicated Email Delivered – 21K+ Opened – 1,785 Clicks - 357
Campus Circle Newsletter Emails – 20,943 Opens – 1,648 Weekly Newsletter Campaign Clicks– 22
Calendar Listing Page Views – 36 Website Traffic 733,000/month Unique Visitors – 466,000/month
Film Trailer Page Views – 136 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Social Media Posts #1
Social Media Posts #2
Social Media Posts #3
Sweepstakes Page (National) Page Views– 1,600 Entries – 830 to date SM Interactions - 32 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status
Sweepstakes Page (L.A.) Page Views– 619 Entries – 410 to date SM Interactions - 6 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status