JOBS Retail Partnership, Online Marketing, Social Media and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the event. • Social Media Campus Circle utilized its own Social Media channels to promote the event. We disseminated content through our Facebook and Twitter pages along with partner social media communities. • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the event through print advertising. • Retail Partnership We utilized our relationship in the business community to set up a retail partnership to promote the film.
Jobs Campaign Recap Banner Ad – 679K imp., 470 clicks Dedicated Email #1 – 24,590 sent, Opens – 2,817, Clicks – 686 Dedicated Email #2 – 24,569 sent, Opens – 2,934, Clicks – 162 Newsletter Banner Ad #1 – 24.6K emails, 2,752 page views, 82 clicks Sweepstakes – page views – 3,217, 1,250 entries Screening – page views – 3,379, (LA) 849 entries Social Media - CC related channels: Facebook – 6,454 Twitter- 3,007 Online Content – 340 page views • Facebook Page Views – 2,400 Trailer - 178 page views Print Ad (1X) - 30k circ./issue, 90k readership, 500 retail/40 schools
Jobs Related Pg Views – 18,017, Clicks – 1,400
Print ad in Campus Circle #1 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Print ad in Campus Circle #2 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Print ad for Melrose Mac Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Retail Partnership Melrose Mac – 3 Locations Hollywood • Culver City • Burbank
Retail Partnership 2 Melrose Mac – 3 Locations Hollywood • Culver City • Burbank
Retail Partnership 3 Melrose Mac – 3 Locations Hollywood • Culver City • Burbank
Special Offer Section Used to promote the retailer (Melrose Mac) and the Film. The Offer was Disseminated thru social media and email.
Banner Advertising Banner advertising appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 679,000. Clicks – 470.
Dedicated Email #1 Delivered – 24,590 Opened – 2,817 Clicks – 686
Dedicated Email #2 Delivered – 24,569 Opened – 2,934 Clicks – 162
Campus Circle Newsletter Emails – 24,569 Opens – 2,752 Total Jobs clicks over 5 weeks Clicks – 73
Online Content #1 Article Posted on 8/5 Page Views – 340 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Event Trailer Page Views – 178 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Screening Page – LA Page Views – 3,379 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Screening Pictures
Screening Stats - Age
Screening Stats - Ethnicity
Screening Stats - Gender
Screening Stats - Status
Sweepstakes Page Views – 3,217 Entries – 1,250 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes - Age
Sweepstakes - Ethnicity
Sweepstakes - Gender
Sweepstakes - Status
Social Media Post Examples Facebook – 6,454 likes Twitter – 3,007 followers
Social Media Posts #2 Facebook – 6,454 likes Twitter – 3,007 followers
Social Media Posts #3 Facebook – 6,454 likes Twitter – 3,007 followers
Social Media Posts #4 Facebook – 6,454 likes Twitter – 3,007 followers