Jodorowsky’s Dune Online Marketing, Social Media and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing, Sweepstakes hosting were all utilized to promote the film. • Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook and Twitter pages along with partner social media communities. • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.
Jodo’s Dune Campaign Recap Banner Ad – 237,000, 767 clicks • Total Bitly Related Clicks – 145 Dedicated Email– 23K+ sent, Opens – 2,359, Clicks – 183 Newsletter Banner Ad 2X – 23K+ emails, 2,456 page views, 48 clicks Sweepstakes – 902 page views, 402 entries • Trailer Views – 81 Social Media - CC related channels: Yik Yak - 10,000 Recipients, Facebook – 8,251 Twitter- 3,268 Facebook Post Views – 37,048 Online Content – 433 page views • Online Calendar - 119 page views Print Ad (2X) – 3/13 and 3/27 issues of CC (Distribution: LA)
Jodo’s Dune Related Page Views – 43,398 Total Clicks – 1,143
Print ad in Campus Circle 3/13 and 3/27
Social Media - Yik Yak Post Delivered – 10,000 recipients in a 5 mile radius of the person doing the post. Think Snapchat meets Twitter with GPS. Our post covered strong indie theatre goer demo areas near theatre venues.
Social Media Posts Facebook – 8,251 likes, 37,048 people saw post, 46 Likes Post Views – 26,831 to date
Social Media Posts Twitter Followers – 3,268 followers
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Imp. – 237K. Clicks – 767. Bitly Clicks - 145
Online Content Page Views – 433 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Social Media Posts Facebook – 6,680 likes Twitter – 3,112 followers
Dedicated Email Delivered – 23,455 Opened – 2,359 Clicks – 183
Campus Circle Newsletter Emails – 23,359 Opens – 2,456 2 Week Newsletter Campaign Total Jodo’s Dune Clicks – 48
Online Calendar Post Page Views – 119 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Film Trailer Page Views – 81 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes Page Views – 902 to date Entries – 402 to date Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes - Age
Sweepstakes - Gender
Sweepstakes - Ethnicity
Sweepstakes - Status