Kodaline Online Marketing Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign 1. 2. 3. 4. 5.
This report recaps our marketing efforts for KODALINE. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Desktop/Mobile Dedicated Emailing – To CC members in Los Angeles Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (28K+) Newsletter Ads/Calendar Listing/Trailer Post – Promoting KODALINE show Sweepstakes – Pages hosted on campuscircle.com
The campaign had 493 clicks (includes 81 bitly clicks), 2,800 content related page views.
Original Content Page Views – 316 Website Traffic 733,000/month Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 544K+ to date. Clicks – 259
Mobile Banner Ads
Dedicated Email Delivered – 21K+ Opened – 1,821 Clicks - 127
Campus Circle Newsletter Emails – 21,484 Opens – 1900 Weekly Newsletter Campaign Clicks– 26
Calendar Listing Page Views – 143 Website Traffic 733,000/month Unique Visitors – 466,000/month
Music Trailer Page Views – 76 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Social Media #1
Sweepstakes Page Page Views– 442 Entries – 132 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status