L.A. Film Festival 2016 Online Marketing/Mobile/Social Media/Email DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign 1. 2. 3. 4. 4.
This report recaps our marketing efforts for LAFF 2016. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Emailing – To CC members in LA. Social Media Outreach – Content posts on FB (10.6K+ likes) Sweepstakes – Pages hosted on campuscircle.com Advertising in the digital edition of Campus Circle
The campaign has 8205 page views with 1822 clicks (931 are bitly related clicks).
Ad – LAFF #1
Ad – LAFF #2
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. 750K impressions, 335 clicks.
Content Page Views – 1477
Dedicated Email #1 Delivered (LA) – 20K+ Opened – 2,395 Clicks – 394
Dedicated Email #2 Delivered (LA) – 20K+ Opened – 1,574 Clicks – 64
Dedicated Email #3 Delivered (LA) – 20K+ Opened – 1,739 Clicks – 98
Calendar Page Views– 132
Sweepstakes Los Angeles Page Views– 753 Entries – 372 SM Interactions - 15
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status
Social Media #1
Social Media #2
Screening #1 Page Views– 41
Screening #2 Page Views– 56
Screening #3 Page Views– 38