Laff2015

LA Film Festival 2015 Online Marketing/Email Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign This report recaps our marketing efforts for 2015 LA FILM FESTIVAL Our outreach included the following: 1. Dedicated Email – To CC members in LA database 2. Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release 3. Sweepstakes – Pages hosted on campuscircle.com

The campaign had 370 clicks (includes 278 bitly clicks), 4,635 content related page views.

Original Content Page Views – 705

Dedicated Email Delivered – 20K+ Opened – 1,320 Clicks - 39

Campus Circle Newsletter Emails – 20K+ Opens – 1,710 Weekly Newsletter Campaign Clicks– 53

Calendar Listing Page Views – 115

Event Trailer Page Views – 165

Sweepstakes Page (L.A.) Page Views– 620 Entries – 298 SM Interactions - 13

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status