LA FILM FEST 2013 Online Marketing, Social Media and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the event. • Social Media Campus Circle utilized its own Social Media channels to promote the event. We disseminated content through our Facebook and Twitter pages along with partner social media communities. • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.
LA Film Fest Campaign Recap Banner Ad – 1.1 mill+ imp., 601 clicks • Trailer - 122 page views Dedicated Email– 25K+ sent, Opens – 4,668, Clicks – 1,229 Newsletter Banner Ad #1 – 25K+ emails, 2,626 page views, 66 clicks Sweepstakes – page views – 4,221, 1,294 entries Social Media - CC related channels: Facebook – 6,376 Twitter- 2,982 Online Content – 1,977 page views • Online Calendar - 162 page views Print Ad (2X) - 30k circ./issue, 90k readership, 500 retail/40 schools
LA Film Fest Related Page Views – 13,796 Total Clicks – 1,896
Print ad in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 1,123,465. Clicks – 601.
Banner Advertising Stats
Dedicated Email Delivered – 25,107 Opened – 4,688 Clicks – 1,229
Online Content #1 Page Views – 904 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Online Content #2 Page Views – 1,073 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Campus Circle Newsletter Emails – 25,112 Opens – 2,626 Total LAFF Clicks – 66
Online Calendar Post Page Views – 162 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
LA Film Fest Trailer Page Views – 212 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes Page Views – 4,221 Entries – 1,294 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes - Age
Sweepstakes - Ethnicity
Sweepstakes - Gender
Sweepstakes - Status
Social Media Posts Facebook – 6,376 likes Twitter – 2,982 followers
Social Media Posts #2 Facebook – 6,376 likes Twitter – 2,982 followers
Social Media Posts #3 Facebook – 6,376 likes Twitter – 2,982 followers
Social Media Posts #4 Facebook – 6,376 likes Twitter – 2,982 followers