Lambert & Stamp (Sony Pictures Classics) Online Marketing/Social Media/Retail Partnership/Print Advertising DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign 1. 2. 3. 4. 5. 6. 7.
This report recaps our marketing efforts for LAMBERT & STAMP. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Emailing – To CC members in LA and a national email Social Media Outreach – Content posts on FB (10.3K+ likes)/Twitter (28K+) Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release Sweepstakes – Pages hosted on campuscircle.com Print Ad Campaign – In Campus Circle Retail Promotion – With AMOEBA MUSIC. The most popular independent music store in the country.
The campaign has 2,432 clicks (includes 2,096 bitly clicks), 7,492 content related page views and 266 social media interactions to date. The total reach for the Facebook campaign was 20,109.
Film Print Ad Example
Retail Promotion – Amoeba Music #1
Retail Promotion – Amoeba Music #2
Amoeba Print Ad
Amoeba Digital Coupon Hosted on campuscircle.com
Website Traffic 733,000/month Unique Visitors – 466,000/month
Amoeba Newsletter Emails – 180,000 Date – 3/31/15
Original Content Page Views – 648 Social Media Interactions - 114 Website Traffic 733,000/month Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 355K+ to date. Clicks – 122
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Dedicated Email Delivered – 21K+ Opened – 1,653 Clicks - 184
Campus Circle Newsletter Emails – 21,458 Opens – 1,497 Weekly Newsletter Campaign Clicks– 30
Calendar Listing Page Views – 62 Website Traffic 733,000/month Unique Visitors – 466,000/month
Film Trailer Page Views – 226 SM Interactions – 3 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Social Media #1
Social Media #2
Social Media #2
Sweepstakes Page (LA) Page Views– 792 Entries – 365 to date SM Interactions - 6 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status
Sweepstakes Page (National) Page Views– 1902 Entries – 867 to date SM Interactions - 34 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status