THE DO LAB PRESENTS: LIGHTNING IN A BOTTLE Online, Print & Street Campaign DMA: Los Angeles Project Manager: Jon Bookatz jon.bookatz@campuscircle.net
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
Overview of Campaign •
Campus Circle promoted the 2011 LIGHTNING IN A BOTTLE FESTIVAL in Silverado, CA by doing the following:
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Utilizing Campus Circle’s online/print/street/editorial assets
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Dedicated HTML email
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Social Media Outreach
Print Advertising Placements •
Campus Circle placed print ads in our publication for five weeks - Los Angeles DMA. These placements included:
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Full page / full color Full page / b/w ad 1/2 page / full color & b/w
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Circulation: 30,000 Readership: 90,000
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Distribution: Retail outlets and schools in Los Angeles
Full page / Full color ads (BackCover) May 18 & 25 issues of Campus Circle • Campus Circle printed two Full page four color ad in our publication for the month of May. • Campus Circle is distributed to 40 schools and 800 retail outlets in the Los Angeles DMA. • 88% of the readership of the publication is 18 to 34. • The value of all the print ads was $6,955.00.
Half page (b/w) ads 3/23, 3/30 & 5/11 issues of Campus Circle • Campus Circle printed three 1/2 page (b/w) ads in our publication for the months of March & May. • Campus Circle is distributed to 40 schools and 800 retail outlets in the Los Angeles DMA. • 88% of the readership of the publication is 18 to 34. • The value of all the print ads was $6,995.00.
Campus Circle - Dedicated Email •
Campus Circle sent out a dedicated HTML email to promote the LIGHTNING IN A BOTTLE FESTIVAL Memorial Weekend 2011
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The stats for the email were as follows:
Emails sent: 31,975 Views: 2,428 •
Value = $1,090.00
Campus Circle - Banner Advertising Banner advertising for LIGHTNING IN A BOTTLE appeared on our website, campuscircle.com. Our monthly traffic averages over 515,000 page views and 75,000 unique visitors. The LIGHTNING IN A BOTTLE banners had a combined total 1,742,412 impressions for six weeks. The value of the banner ads was $7,200.00.
Campus Circle - Newsletter Ads •
Banner advertising for LIGHTNING IN A BOTTLE appeared in our weekly email newsletter for six weeks. The Campus Circle weekly email newsletter reaches 32,000+ members per week in the greater Los Angeles area. The total value of the banner ads over nine weeks was $2,100.00.
Campus Circle - Print Editorial •
Print Editorial “Music: Interviews”
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An article for LIGHTNING IN A BOTTLE appeared in the May 25 issue of Campus Circle.
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Campus Circle is a weekly alternative newspaper distributed to 40 schools and over 800 retail outlets in the greater Los Angeles area. In its 20th year, Campus Circle covers film, music, events and L.A. culture.
Campus Circle - Calendar Listing •
A listing for LIGHTNING IN A BOTTLE appeared on our website in our calendar section.
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To date, the calendar listing has been viewed 322 times.
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Campus Circle website traffic averages: 5 million hits/month
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515,000 page views/month
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75,000 unique visitors/month
Campus Circle - Social Media •
Campus Circle posted LIGHTNING IN A BOTTLE information on our Social Media pages to promote the festival and get responses.
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The value of the Social Media outreach was $1,000.00.
Campus Circle - Online Editorial •
The LIGHTNING IN A BOTTLE article that appeared in our publication also appears on our website.
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Since 5/25, the article has been viewed 309 times.
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Campus Circle website traffic averages:
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515,000 page views/month
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75,000 unique visitors/month
Campus Circle - Video Gallery
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A video trailer for LIGHTNING IN A BOTTLE was hosted on campuscircle.com.
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The trailer was featured in our Video Gallery Section to help promote LIGHTNING IN A BOTTLE.
Campus Circle - Event Marketing Campus Circle hand to hand distributed LIGHTNING IN A BOTTLE flyers at a film screening event that was appropriate for the Festival. This event included the film: The Hangover 2. Here are some pictures from that event.
Campus Circle - Photo Gallery A Photo Gallery appeared on Campuscircle.com featuring pictures from the LIGHTNING IN A BOTTLE festival - Memorial Weekend, 2011. The photos appear under the “Media” Section of Campuscircle.com.