Love Is All You Need Recap Report

Love Is All You Need (SPC) Street, Online, Social Media and Print Advertising Campaign DMA: Los Angeles/NYC Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the film.

• Street Marketing Reps postered and flyered Italian restaurants in Los Angeles and NYC to promote the film.

• Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content, sweepstakes and screening information through our Facebook and Twitter pages along with partner social media communities.

• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.

Campaign Recap Banner Advertising - 397K impressions, 303 clicks Sweeps – Page Views – 1806, Entries – 570 • Calendar – 116 page views Dedicated Email – 25.3K+ sent, Total Opens – 3,355 to date, Clicks – 774 Newsletter Banner Ad – 1 wk, 25.3K+ emails, page views – 3,000, 70 clicks Social Media - CC related channels: Facebook – 6,300; Twitter- 2,900 Film Trailer - 270 page views • Online Content – 455 page views Print Ad (2X) - 30k circ./issue, 90k readership, 500 retail outlets

Total Page Views – 9,002 Total Clicks – 1,263

Street Marketing Italian Restaurants – Los Angeles 1

Street Marketing Italian Restaurants – Los Angeles 2

Street Marketing Italian Restaurants – Los Angeles 3

Street Marketing Italian Restaurants – Los Angeles 4

Street Marketing Italian Restaurants – Los Angeles 5

Street Marketing Italian Restaurants – Los Angeles 6

Street Marketing Italian Restaurants – Los Angeles 7

Street Marketing Italian Restaurants – Los Angeles 8

Street Marketing Italian Restaurants – Los Angeles 9

Street Marketing Italian Restaurants – NYC 1

Street Marketing Italian Restaurants – NYC 2

Street Marketing Italian Restaurants – NYC 3

Street Marketing Italian Restaurants – NYC 4

Street Marketing Italian Restaurants – NYC 5

Street Marketing Italian Restaurants – NYC 6

Street Marketing Italian Restaurants – NYC 7

Street Marketing Italian Restaurants – NYC 8

Street Marketing Italian Restaurants – NYC 9

Print ad in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 397K. Clicks – 303.

Dedicated Email Delivered – 25,308 Opened – 3,137 Clicks – 711

Campus Circle Newsletter Emails – 25,308 Opens – 3,000 Total Love Clicks – 70

Online Calendar Page Views – 95 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Online Content Page Views – 455 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Movie Trailer Page Page Views – 270 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month

Sweepstakes Entries – 570 Page Views – 1,806 Demographics of Entrants Age – 31% 18 to 34, 47% 35 to 54 Gender – 59% Female Ethnicity – 44% Caucasian Status – 46% Working, 25% in College

Sweepstakes Demo. – Age

Sweepstakes Demo. – Ethnicity

Sweepstakes Demo. – Gender

Sweepstakes Demo. – Status

Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.

Campus Circle Facebook Likes: 6,300 Twitter followers: 2,991

Social Media Post examples