Mad Max: Fury Road (WB)

Mad Max: Fury Road (Warner Bros) Online Marketing/Print Ad/Social Media/Retail Partnership DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Overview of Campaign 1.

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This report recaps our marketing efforts for MAD MAX: FURY ROAD. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Emailing – To CC members in LA and a national email Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (28K+) Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release Sweepstakes – Pages hosted on campuscircle.com Print Ad Campaign – In Campus Circle Retail Promotion – With MELTDOWN COMICS on Sunset Blvd in Hollywood. Home of the Nerdist Podcast.

The campaign has 1,440 clicks (includes 730 bitly clicks), 7,476 content related page to date. Social Media interactions – 95.

Facebook reach was 39,216.

Print Ad Example

Retail Promotion –

Meltdown Comics #1

Retail Promotion –

Meltdown Comics #2

Retail Promotion –

Meltdown Comics #3

Retail Promotion –

Meltdown Comics #4

Original Content #1 Page Views – 338 SM Interactions – 55 Website Traffic 733,000/month Unique Visitors – 466,000/month

Social Media – Facebook Boost

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 342K+ to date. Clicks – 114

Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Dedicated Email Delivered – 21K+ Opened – 2,656 Clicks - 688

Campus Circle Newsletter Emails – 21,165 Opens – 1,225 Weekly Newsletter Campaign Clicks– 22

Calendar Listing Page Views – 93 Website Traffic 733,000/month Unique Visitors – 466,000/month

Original Content #2 Page Views – 130 Website Traffic 733,000/month Unique Visitors – 466,000/month

Film Trailer Page Views – 92 SM Interactions – 4 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Social Media #1

Social Media #2

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Screening Page (LA) Page Views– 1,364 SM Interactions - 9 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Screening Page (OC) Page Views– 843 SM Interactions - 16 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Sweepstakes Page Page Views– 735 SM Interactions - 11 Entries – 335 to date Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status