Maggie’s Plan (Sony Pictures Classics) Online Marketing/Mobile/Social Media/Retail DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign 1. 2. 3. 4. 4.
This report recaps our marketing efforts for MAGGIE’S PLAN. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Emailing – To CC members in LA and nationally. Social Media Outreach – Content posts on FB (10.6K+ likes) Sweepstakes – Pages hosted on campuscircle.com Ad in the digital edition of Campus Circle
The campaign has 4,800 page views to date with 3,116 clicks (2,544 are bitly related clicks). Total facebook reach –6,358. Total SM interactions – 140.
Ad – Miles Ahead
Dedicated Email Delivered (LA) – 20K+ Opened – 1,908 Clicks – 310 Downloads – 85 National Email – 114,000
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. 500K impressions, 262 clicks.
Social Media
Content Page Views – 534
Sweepstakes National Page Views– 1,918 Entries – 1263 SM Interactions - 33
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status
Sweepstakes Los Angeles Page Views– 434 Entries – 220 SM Interactions - 4
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status