MANGLEHORN (IFC FILMS) Online Marketing/Social Media DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign
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This report recaps our marketing efforts for MANGLEHORN. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Emailing – To CC members in LA and a national email (21K+) Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (18K+) Newsletter Ads/Calendar Listing Promoting film Q&As
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 455K+ to date. Clicks – 129
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Dedicated Email Delivered – 21K+ Opened – 1,400 Clicks - 44
Campus Circle Newsletter Emails – 21,017 Opens – 1,485 Weekly Newsletter Campaign Clicks– 17
Calendar Listing Page Views – 90 Website Traffic 733,000/month Unique Visitors – 466,000/month
Film Trailer Page Views – 272 SM Interactions – 3 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Social Media #1
Social Media #2