MANIAC Online Marketing, Social Media and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized for the film. • Social Media Campus Circle utilized its own Social Media channels to promote the event. We disseminated content through our Facebook and Twitter pages along with partner social media communities. • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.
Maniac Campaign Recap Banner Ad – 215K imp., 170 clicks • Trailer - 160 page views Dedicated Email– 24,888 sent, Opens – 2,419, Clicks – 235 Newsletter Banner Ad #1 – 25K emails, 3,100 page views, 40 clicks Sweepstakes – page views – 908, 368 entries Social Media - CC related channels: Facebook – 6,376 Twitter- 2,982 Online Content – 136 page views • Online Calendar - 162 page views Print Ad (1X) - 30k circ./issue, 90k readership, 500 retail/40 schools
Maniac Related Pg Views – 3,785 Total Clicks – 445
Print ad in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 215,000. Clicks – 170.
Dedicated Email Delivered – 24,888 Opened – 2,419 Clicks – 235
Online Content #1 Article Posted on 6/27 Page Views – 136 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Campus Circle Newsletter Emails – 24,888 Opens – 3,100 Total LAFF Clicks – 40
Online Calendar Post Page Views – 88 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
LA Film Fest Trailer Page Views – 160 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes Page Views – 908 Entries – 1,294 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes - Age
Sweepstakes - Ethnicity
Sweepstakes - Gender
Sweepstakes - Status
Social Media Posts Facebook – 6,376 likes Twitter – 2,982 followers
Social Media Posts #2 Facebook – 6,376 likes Twitter – 2,982 followers
Social Media Posts #3