Marley DVD In-store Online, Social Media Campaign & Print Advertising DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Trailer Postings and Dedicated Emailing were all utilized for the DVD in-store event. • Retail Partnership Print advertising and editorial for the event appeared in the August 2 issue of Campus Circle, a free alternative newspaper in Los Angeles. • Social Media Campus Circle utilized its own Social Media channels to promote the DVD instore event. We disseminated information through our Facebook and Twitter pages along with various other efforts of outreach.
Marley DVD In-store Campaign Recap Banner Advertising - 336K impressions, 138 clicks Editorial Page – 798 Page Views Sweepstakes – Page Views – 835, Entries – 477 Dedicated Email – 27K+ sent, Total Opens – 2,816 to date, Total clicks – 319 Newsletter Banner Ad – 1 wk, 27K+ emails, Page Views - 2,869, Clicks – 33 Social Media - Campus Circle channels: Facebook – 6,151; Twitter- 2,665 Calendar Listing - 199 Page Views Print Advertising – 30K circ., 90K readership, 500 retail stops/schools in L.A.
Total Page Views – 7,517; Total Clicks – 490 3,015 People saw the facebook posts Campaign Duration – 7 Days
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 366K. Clicks – 138.
Dedicated Email Delivered – 27,116 Opened – 2,816 Clicks – 319
Campus Circle Newsletter Banner Ads Emails – 27,122 Opens – 2,869 Clicks – 33 Newsletter – 1X
Campus Circle Newsletter Listing
Calendar Listing Page Views – 199 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Editorial Page Views – 792 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Marley DVD Sweepstakes Los Angeles Entries – 477 Page Views – 835 Demographics of Entrants
Age – 73% 35+ Gender – 49% Male Ethnicity – 52% Caucasian. 10% Hispanic Status – 35% Working College – 26%
Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach. Campus Circle Facebook Likes: 6,179 Twitter followers: 2,724 3,015 people saw the FB posts
Social Media 2
Social Media 3
Print Calendar Listing Readership: 90,000 Circulation: 30,000 Distribution: L.A. 500+ Stops
Print Ad in Campus Circle Readership: 90,000 Circulation: 30,000 Distribution: L.A. 500+ Stops