Merchants of Doubt (Sony Pictures Classics) Online Marketing/Social Media DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign 1. 2. 3. 4. 5. 6.
This report recaps our marketing efforts for MERCHANTS OF DOUBT. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Emailing – To CC members in LA and a national email Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (28K+) Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release Sweepstakes – Pages hosted on campuscircle.com Print Ad Campaign – In Campus Circle
The campaign has 1,475 clicks (includes 931 bitly clicks), 6,532 content related page views and 185 social media interactions to date. The total reach for the Faceboo campaign was 25,449.
Print Ad Example
Print Editorial
Original Content Page Views – 516 Social Media Interactions - 154 Website Traffic 733,000/month Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 230K+ to date. Clicks – 98 to date
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Dedicated Email Delivered – 21K+ Opened – 2,243 Clicks - 416
Campus Circle Newsletter Emails – 21,584 Opens – 1,837 Weekly Newsletter Campaign Clicks– 30
Calendar Listing Page Views – 71 Website Traffic 733,000/month Unique Visitors – 466,000/month
Film Trailer Page Views – 116 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Social Media #1
Social Media #2
Social Media #3
Sweepstakes Page Page Views– 1,749 Entries – 1,016 to date SM Interactions - 31 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status